Kate Williams, Chief Executive Officer of 1% for the Planet, joins the conversation to share how a simple idea—businesses and individuals committing 1% of annual revenues to environmental causes—has evolved into a powerful global movement.

Founded by Yvon Chouinard (Patagonia) and Craig Matthews, 1% for the Planet has inspired thousands of companies across more than 100 countries to give back to the planet. With over $820 million certified in lifetime giving, the organization is on track to reach its first billion in donations.

Kate explains how the model works: from certifying members’ contributions to connecting them with vetted environmental partners across four key impact areas—Just Economies, Resilient Communities, Rights to Nature, and Conservation & Restoration. She discusses the philosophy behind giving from revenues, not profits, why that matters for lasting impact, and how companies of all sizes can integrate sustainability into their core operations.

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