New Books in Economic and Business History

Katie Rose Hejtmanek, "The Cult of CrossFit: Christianity and the American Exercise Phenomenon" (NYU Press, 2025)


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CrossFit in the United States has become increasingly popular, around which a fascinating culture has developed which shapes everyday life for the people devoted to it. CrossFit claims to be many things: a business, a brand, a tremendously difficult fitness regimen, a community, a way to gain salvation, and a method to survive the apocalypse. In The Cult of CrossFit: Christianity and the American Exercise Phenomenon (NYU Press, 2025), Dr. Katie Rose Hejtmanek examines how this exercise program is shaped by American Christian values and practices, connecting American religious ideologies to secular institutions in contemporary American culture.


Drawing upon years of immersing herself in CrossFit gyms in the United States and across six continents, this book illustrates how US CrossFit operates using distinctly American codes, ranging from its intensity and patriarchal militarism to its emphasis on (white) salvation and the adoration of the hero and vigilante. Despite presenting itself as a secular space, Dr. Hejtmanek argues that CrossFit is both heavily influenced by and deeply intertwined with American Christian values. She makes the case that the Christianity that shapes CrossFit is the Christianity that shapes much of America, usually in ways we do not even notice. Offering a new cross-cultural perspective for understanding a popular workout, The Cult of CrossFit provides a window into a particularly American rendition of a Christian plotline, lived out one workout at a time.

This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s episodes on New Books with Miranda Melcher, wherever you get your podcasts.

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