This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Follow Chris on X: https://x.com/pettyranch

Today's episode features 5th generation farmer Chris Sayer of Petty Ranch. Chris grows avocados in Ventura County, which is just northwest of the Los Angeles area. And there are several unique aspects to Chris’ story. First, he grows avocados, which is awesome, and I wanted to find out how he stays competitive with so many avocados coming from Mexico these days. Also he grows them in a very populated area, so there are a ton of considerations there from urban sprawl to water management to theft. I also wanted to ask Chris about soil health. I knew from talking to him previously that he grows cover crops and really thinks deeply about soil and water conservation, so we dive deeper into that as well. 

Chris grew up on the farm but left to attend Northwestern University where he majored in Political Science and joined the Navy ROTC. That led to flight training school and an eight year commitment to serving in the Navy. After completing his service, Chris worked in tech in the late 90s before returning to the farm and taking over management in 2001

Brought to you by Case IH:

Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.