Fun fact: 1 out of 3 wedding dresses in the US are sold by David's Bridal, making the company the market leader for wedding attire. This week on the podcast, we're chatting with Kelly Cook, the EVP of Chief Marketing and IT Officer at David's Bridal. Before joining David's Bridal in 2019, Kelly held leadership roles at Pier 1 Imports, DSW, Kmart, Continental Airlines and more.

In this conversation, Kelly and Jim talk about the bridal company's simple yet powerful mission statement: "Existing For Magical Moments." Plus, Kelly discusses how that ethos was put to the test last year during the COVID-19 pandemic—and how David's Bridal is constantly evolving to make sure they serve "her" (the customer) and centering all of their efforts towards that goal. 

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

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