Did you know that in Kenny Roger’s song, “The Gambler”, he says a lot about Instagram strategy and social media marketing? No? Well, Darla and Natalie dive into the social strategy outlined in his song in this special re-release of the Wingnut Social Podcast. Listen to gain some new insight! 

• [2:55] Know when to hold ‘em

• Kenny Rogers ‘The Gambler’

You gotta know when to hold ‘em, know when to fold ‘em, and know when to walk away. So what does it look like when you’re doing things right?

1. When 50% of non-followers are seeing your Instagram posts.

If these two things line up, it ain’t broke—don’t fix it. Hold your cards and play out the hand. So when do you fold ‘em? When Instagram strategy is eating up time better spent designing. Get an intern or outsource the work. Delegate. 

When do you walk away? When comments have you down in the dumps and you’re about to blow your top, cool off. Let your audience see you take the high road.

When you’re making money and your business is profitable it’s easy to stay the course. But when your chips are low (or a recession hits) you may start to waiver. That is when it’s most important to stick to your strategy. Continue to put money into marketing so your pipeline is full.

You need new leads coming in. This is where many designers are reluctant to spend their money. It’s hard to see it’s immediate impact, but in a recession, your pipeline will dry up if money isn’t consistently budgeted for marketing. 

For the rest of their tips and takeaways, listen to the whole special minisode!

• www.WingnutSocial.com

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