War, What Is It Good For… Absolutely Nothing. U.S. and U.K. launch new wave of strikes, this time targeting Houthis in Yemen. We lost a Hollywood icon this week. Add him to your year end “In Memoriam”. At LEAST 50% of the hype around this year’s superbowl involves Taylor Swift. In today’s media age, everyone is trying to find their angle. But, the key is the angle needs to appeal to their demo... who may not be Swifties. So, how do you accomplish it? Turn Tay into the enemy. I love the Super Bowl as much as the next person. But for some, and not just the teams, the stakes are worth millions.