Khory Hancock knows what it's like to live in two different worlds at the same time.

An environmental scientist by trade, Khory was born and raised on a large cattle property in Queensland.

It was his belief that agriculture, in particular cattle farming, was a part of the solution to environmental problems, not the cause, that led him down the path of advocacy.

Khory knew it wouldn’t be easy to draw a crowd talking about the environment, so he created an online alter ego called The Environmental Cowboy. By his own admission, the Environmental Cowboy was an oversexualised, self-deprecating character, who used humour and sex appeal to draw an audience.

But, it worked. It really did – and he was reaching millions of people around the world each week.

So, why did he walk away from the Environmental Cowboy and leave his advocacy mission behind?

In this episode, for the first time ever, Khory shares the tale of the birth and death of the Environmental Cowboy. It was an absolute privilege to be the first platform he has shared this story with, and I think you’ll be surprised throughout our chat.

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