February 25, 2026

Kiosks, retention & real ROI

40 minutes

In this episode, Paul sits down with Lon Haenel, publisher of Decorah News, founder of Local News ROI, and Chief Client Officer at Newspaper Subscription Services.

Lon shares his unconventional path through local media from selling ads in the late 1990s to launching digital services, leading circulation teams at major dailies, and ultimately building businesses focused on sustainable audience growth.

Links:

Lon Haenel - LinkedIn

https://www.linkedin.com/in/lonhaenel/

Decorah News

https://www.decorahnews.com/

Newspaper Subscription Services

http://www.nsslp.com/

Local News ROI

http://www.localnewsroi.com/

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By Paul Gewuerz

33 ratings