Eric Jackson has built a life and a career around kayaking, a sport that is foundationally individual. You are alone in a boat. And while kayaking is his life's purpose, Eric's responsibilities extend far beyond the river to his family, his business, and his community. But there’s a stark difference between paddling a kayak and navigating a life filled with priorities. It is the age-old outdoor sport conundrum: how do you pursue an individual sport while still being a functional part of a team and family? To answer this for himself, Eric had to become unwavering in the pursuit of his purpose and priorities. 

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