Knowledge at Wharton

Knowledge at Wharton

By The Wharton SchoolBusiness
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Knowledge at Wharton episodes

  • It’s Boom Time in the Housing Market But for How Long?
    The residential real estate market in many U.S. cities shows no signs of slowing down as eager home buyers continue to drive prices ever higher. Is this too good to be true? Are home prices a bubble that is soon to burst? Real estate experts at Wharton and in the private sector offer their predictions.

    Hosted on Acast. See acast.com/privacy for more information.

    12 min
  • Eight Great Business Plans … And Then There Was One
    Yes but which one was it? On April 22 2002 eight finalist teams in the Wharton Business Plan Competition presented their business plans to a panel of six judges hoping their venture would win the $25 000 Grand Prize ($15 000 for second place $10 000 for third place). Read the summaries pick your winners and see if the judges agree.

    Hosted on Acast. See acast.com/privacy for more information.

    17 min
  • The Failure of Customization: Or Why People Don’t Buy Jeans Online
    Ever since the Internet emerged as a sales channel in the 1990s it has been thought that one of the chief advantages of e-commerce would be its ability to facilitate the customization of goods and services for consumers. That promise however is not yet close to being realized according to experts at Wharton and an e-commerce research firm.

    Hosted on Acast. See acast.com/privacy for more information.

    10 min
  • Re-examining Stock Options as a Way to Compensate Executives
    Now that an underperforming stock market and the excesses of Enron have focused new attention on the use and abuse of stock options as a way to incentivize senior managers what changes if any should companies make in their design of compensation packages? The answer depends on each company’s philosophy and goals but Wharton faculty and others suggest guidelines to help define the appropriate combination of executive incentives.

    Hosted on Acast. See acast.com/privacy for more information.

    17 min
  • Speculate on This: What Motivates Investment Bankers?
    When management professor Peter Cappelli and the executive search firm Spencer Stuart asked a group of investment bankers to name their top career objective the answer was hardly earth-shattering. The survey however also went on to look at the expectations and concerns of investment bankers at a time when their business has been rocked by recession and a terrorist attack.

    Hosted on Acast. See acast.com/privacy for more information.

    8 min
  • Forecasting in Conflicts: How to Predict What Your Opponent Will Do
    J. Scott Armstrong is a marketing professor at Wharton and author of the recent book Principles of Forecasting. In the article that follows he talks about role-playing as a tool for business and government leaders who face crucial decisions in situations ranging from military clashes to marketing challenges.

    Hosted on Acast. See acast.com/privacy for more information.

    6 min
  • Making the Case for Outside Sales Reps
    During the economic downturn that most of corporate America experienced in 2001 the following companies had something in common: Intel Texas Instruments Cirrus Logic and Hunt Wesson. What tied them together was their decision last year to go from a direct (in-house) sales force to a contract or outside sales agency for some or all of their major product lines. Marketing professors Erin Anderson at INSEAD and Len Lodish at Wharton say that outside sales agencies if properly managed can benefit companies regardless of the economic climate.

    Hosted on Acast. See acast.com/privacy for more information.

    12 min
  • Why Job Searching is the Second Most Popular Activity on the Internet
    With more than 20 million people registered on the monster.com job search site it’s clear that we are a workforce on the move. In a recent executive education session Peter Cappelli director of Wharton’s Center for Human Resources explained how a dramatically different labor market is changing not just the way people are hired and fired but how they view their jobs their employers and their careers.

    Hosted on Acast. See acast.com/privacy for more information.

    16 min
  • The Evolution of B2B: Lessons From the Auto Industry
    Only a few years ago B2B exchanges were expected to completely alter conventional buyer-supplier relationships. The reality has been otherwise. Only 10% of the 1 000 B2B exchanges launched in the past 18 months are reportedly still in operation. Meanwhile the important B2B action seems to have shifted to industry-wide exchanges run by incumbent firms such as Covisint in the auto industry and Transora in the consumer products sector. In a new research study Wharton management professor John Paul MacDuffie and colleague Susan Helper explore this evolution.

    Hosted on Acast. See acast.com/privacy for more information.

    12 min
  • Oh the Games Enron Played
    The dramatic disintegration of Enron has left a lot of people wondering how this huge publicly-traded company could have fallen so far so fast. Wharton faculty and others help explain what went on behind the scenes at Enron where it is now clear that management exploited loopholes in accounting procedures and created questionable partnerships involving top company officials among other tactics.

    Hosted on Acast. See acast.com/privacy for more information.

    18 min

About Knowledge at Wharton

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The Knowledge at Wharton feed features standout episodes from across the Wharton Podcast Network. Discover timely conversations and expert insights on business, markets, leadership, innovation, and…

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