September 01, 2025

Kraken’s 10 Year Plan With Arjun Sethi

1 hour 13 minutes

Gm! In this episode, Arjun Sethi, Co-CEO of Kraken, joins Yano to dive into how his background in tech, growth and IPOs makes him the perfect candidate to join Kraken and take the company to the next level. Arjun dives into how his compensation plan and overall approach to Kraken paves the way for a decade long growth trajectory that will take Kraken global and one of the most recognized brands in crypto for retail, traders and beyond.

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(00:00) Intro

(01:10) Arjun’s Background

(14:08) Culture + Product Velocity

(16:45) Arjun’s Incentives

(18:03) Ads (Katana)

(18:50) 1st month at kraken

(21:56) Prioritizing What To Build

(26:00) Future Onchain Trading

(31:20) Kraken Stablecoin

(33:38) Crypto Market Structure

(35:16) Competitor Analysis

(40:17) Hyperliquid

(42:25) X Stocks

(44:58) Ninja Trader Acquisition

(49:33) IPO?

(52:39) Long term Leadership

(53:53) Ads (Eigenlayer, Geodnet)

(55:32) Prediction Markets + Perps

(59:16) Tokenization / Onchain IPOs

(01:04:18) What's Obvious to Arjun

(01:09:46) 4 Year Cycle

Disclaimer: Nothing said on Empire is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Santiago, Jason, Rob and our guests may hold positions in the companies, funds, or projects discussed.

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