Record stores have a day (April 20), independent bookstores have a day (April 27), and even independent pet stores have a day (September 28). But what about the independent card and gift shop? Thanks to my incredible guest today, now they do!

Kristina Burkey of Calliope Paperie in Natick, Massachusetts, is the founder of International Stationery Store Day, celebrated the first Saturday in August. This year's is August 3. As Kristina describes it, International Stationery Store Day has a simple mission of celebrating and lifting up "the most special specialty store: the
paper shop!”

Frankly, it's about time. These independent shops — typically women-owned — tirelessly and carefully curate independent stationery brands just so. It's all in the name of enabling their discerning paper nerd clienteles to discover and experience our fantastic medium off a screen, locally and in person.

Unsurprisingly, this grassroots event grows bigger each year. Listen in to get involved — and help put cards and letters into the hands of those that will cherish them forever.

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