The 2025 NVP Product Expo, hosted by Drag Specialties (in partnership with Parts Unlimited), took place at the Baird Center in Milwaukee on September 6–7. This marked the second straight year the event was held in Milwaukee after relocating from Madison, reflecting continued growth and a need for larger exhibition space.

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The NVP isn't just a trade show — it functions as a showcase of the latest aftermarket products and accessories for powersports enthusiasts and dealers. Attendees got a first look at new offerings from some of the biggest names in the industry, with the expo floor doubling as a hands-on venue for vendor–dealer interaction, product demonstrations, and dealer-training sessions

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Beyond business, the 2025 NVP also emphasized community and culture. The schedule included a bike show — featuring builds across vintage, metric and V-twin classes — a meet-and-greet with key industry figures, and additional perks like show discounts, dealer incentives, Sunday giveaways, and a "bagger bike build-off." All told, the NVP delivered value, excitement, and connection for dealers and enthusiasts alike.

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