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Hot Tip #02 is to showcase testimonials from similar demographics to your potential customers. If you are selling enterprise-level support software, it’s wise to curate testimonials from customers who work for enterprise-sized businesses.
Hot Tip #01 is to utilize your customer testimonials by highlighting features and answering doubts. So often I see Landing Pages packed with testimonials providing very little value to the visitor.
Context is everything when it comes to Landing Page optimization.
One hundred tips can be overwhelming. So to get the most out of this Ebook, I recommend listening to a handful at a time, digesting the info, and then implementing the lessons that resonate the most with you.
The goal of the book is not to turn a Landing Page into a money-maker overnight. It's for you to strengthen your current and future Landing Pages through understanding.
And context.
A preview of the Landing Page Hot Tips Audiobook out September 2020. Pre-order now: onepagelove.com/100
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