Landing Page Hot Tips

Hot Tip #12 is to use your footer area for pre-sale support. If your visitor has not committed by the end of the scroll, they still have doubts.

Hot Tip #11 is to remove your main website navigation. If your Landing Page sits within a bigger website, hiding your navigation will prevent a potential customer from wandering.

Hot Tip #10 is to create a text color hierarchy. The biggest tell a Landing Page was built by someone with little design experience is black text with maximum contrast on a white background. Soften the blow with an off-white background and a subtle grey/color text hierarchy

Hot Tip #09 is to set a single objective. An effective Landing Page should only have one objective, not many.

Hot Tip #08 is to replace old content when new content arrives. Your Landing Page with 8 testimonials does not need a 9th. Kick out the weakest of the bunch.

Hot Tip #07 is to avoid center-aligned or justified paragraph text. When applied to long paragraphs, these two alignments can be difficult to read. This can result in fatigue while browsing Landing Pages with a lot of content.

Hot Tip #06 is to empathize with the visitor’s problem using your intro copy. Then explain exactly what your product or service does in the subtext, removing all verbose words or phrases.

Hot Tip #05 is when in doubt, double the padding. Whitespace isn’t just breathing room for your content, it’s breathing room for your potential customer. Digestible content improves focus and clarifies what you’re offering.

Hot Tip #04 is to spice up your Call-To-Action (CTA) buttons. Remember: you’re excited to share your product or service.

Hot Tip #03 is to use fewer images but also better images. Good imagery builds trust, and trust is the foundation for conversions. When it comes to your visuals — spend the money.