Hot Tip #22 is to consider a color scheme. A carefully crafted Landing Page color scheme stands out and takes effort. An effort your visitor will assume carries over to your event, product, or service.

Hot Tip #21 is to avoid animation overkill. Gratuitous scroll transitions no longer impress. Subtle animations are timeless and show intent.

Hot Tip #20 is to highlight a testimonial from an opinion leader who is well known to your target audience.

Hot Tip #19 is to set a max-width for your typography. 100% width paragraphs are very difficult to read on bigger resolutions. Typography optimization can get very technical but try aim for 55–100 characters per line (CPL).

Hot Tip #18 is to sit with someone from your target market and study what it takes for them to convert.

Hot Tip #17 is if you are marketing to everyone, your message is resonating with no one. Identify your audience and research the subject matter to craft Landing Page copy your targeted community will appreciate.

Hot Tip #16 is to embed your forms to try capture leads immediately. Remember, with every page load your conversion rate drops, so try capture leads as soon as possible.

Hot Tip #15 is to track marketing efforts with specific coupons that lead to your Landing Page. Dedicated coupons will uncover which channels are more effective while feeling exclusive to your audience.

Hot Tip #14 is to offer more pricing tiers. Aim to tier up with more features and benefits versus tiering down by stripping your core offering.

Hot Tip #13 is to highlight your Unique Selling Proposition (USP) among your features. A grid/list of 12 features can be overwhelming for a visitor who is learning about your product/service for the first time.