Landing Page Hot Tips

Hot Tip #32 is to offer an annual discount. Offering a saving for a 12-month commitment can really help boost cash flow for your SaaS.

Hot Tip #31 is to replace those demo GIFs with video. The argument for using GIFs is that they are easier to produce and save. Neither are reasons to use them in your Landing Page.

Hot Tip #30 is to curate your FAQs. A list of unsorted FAQs is not helpful to your Landing Page visitor, who is presumably confused at this point in their journey.

Hot Tip #29 is to add personality. People want to support people, and these little touches give visitors a glimpse of the human behind the Landing Page.

Hot Tip #28 is to space using ratios. For example, set a base size of 8px, then define your padding using multiples of 8.

Hot Tip #27 is to step into your visitor’s shoes. Load your Landing Page on mobile. Read the text aloud. Use the navigation. Checkout successfully.

Hot Tip #26 is to use fewer fonts. Multiple typefaces, each with a number of weights, add unnecessary load time to a Landing Page.

Hot Tip #25 is to integrate a sticky header navigation if your Landing Page is long. A sticky header makes it easier for visitors to navigate page sections and keeps that CTA button visible at all times.

Hot Tip #24 is to create haste. Consider offering a discount or a gift within a diminishing timeframe to encourage a quicker purchase. Call it FOMO if you will.

Hot Tip #23 is to avoid the word cheap. Positioning your offering as “cheaper” sells it short and could raise concerns the competition is perhaps more quality.