Landing Page Hot Tips

Hot Tip #52 is to add social proof. Think of social proof as herd mentality. We tend to follow bigger herds vs. smaller herds. We are influenced by higher ratings vs. lower ratings.

Hot Tip #51 is to increase demand by limiting supply. Headlime.io has a limited number of $129 lifetime pricing spots available. Once sold out the price goes up.

Hot Tip #50 is to suggest a pricing option. Sure, some Landing Page visitors are price-conscious, but a good portion of them don’t want to spend time investigating.

Hot Tip #49 is to keep vertical spacing even. The vertical padding between your Landing Page section dividers is often overlooked.

Hot Tip #48 is to keep brand capitalization consistent. Landing Pages with different case variations of the brand name look unprofessional and can be confusing.

Hot Tip #47 is to lower the risk to commit. Your Landing Page visitor is more likely to commit knowing they will be taken care of post-purchase.

Hot Tip #46 is to remove obstacles in the way of demoing your product. You are confident your SaaS offering will satisfy your potential customer. Why not get visitors to experience it as soon as possible?

Hot Tip #45 is don’t neglect Retina optimization. Simply put, Retina Displays have higher density pixels, needing a bigger version of the imagery to appear crisp.

Hot Tip #44 is to tighten your big typography. Font Kerning and Tracking is a tricky subject as not all typefaces need it. That said, it’s a good idea to experiment with your bigger fonts.

Hot Tip #43 is to emphasize time-saving. Most SaaS offerings are trying to streamline our operations and save us time in one way or another.