Hot Tip #62 is to include a support email address within your error messages. If your Landing Page payment integration offers message customization, include a support email address for when a problem persists.

Hot Tip #61 is to trim the fat. This can (and will) uncover scripts, font weights, and code snippets that add nothing but load time to your visitor’s experience.

Hot Tip #60 is to liven with illustrations. Illustrated characters, devices, and elements can really bring a Landing Page to life.

Hot Tip #59 is to consider font smoothing. Simply put, adding the CSS font-smooth property to a font will trim it down very slightly.

Hot Tip #58 is to minimize the options. Do you really need 5 different pricing plans? 7 required fields in your enquiry form? 16 different product color choices?

Hot Tip #57 is to only A/B test high traffic pages. A/B testing (aka split-testing) with low data will lead to inconclusive and even misleading results.

Hot Tip #56 is to increase the contrast of your CTA button text. A common design mistake by beginners is keeping the global link color the same throughout Landing Page elements.

Hot Tip #55 is to align your marketing and Landing Page narratives. A Google Ad for freelance time-tracking software that takes you to a page offering time-tracking for teams is confusing

Hot Tip #54 is to consider dark mode. There is something remarkable about a Landing Page with a strong, dark color scheme.

Hot Tip #53 is to focus on solving copy first. Polishing the design of a badly worded Landing Page is counter-intuitive and a waste of time.