Landing Page Hot Tips

Hot Tip #82 is to prove you are established. Years in the game with revenue/customer/operating stats thrown in is a powerful combo to reduce a sign-up risk decision.

Hot Tip #81 is to set a maximum width for your content. Hot Tip #19 referred to setting a max-width for your typography — but what about defining your Landing Page container width?

Hot Tip #80 is to wrap your screenshots in a device. A device mock-up, with a subtle drop shadow, can really bring your digital product to life.

Hot Tip #79 is to remove inactive social media accounts. Launching your Landing Page with social media icons linking to new profiles with low followers is perfectly fine. Linking to social accounts last updated 3 years ago gives the impression the product or service is either poorly supported or even abandoned.

Hot Tip #78 is to define a clear visual hierarchy. Step back from your Landing Page, squint your eyes, and take note of the content that appears most prominently.

Hot Tip #77 is to implement smooth scroll in your long-scrolling Landing Page. Clicking on a navigation pricing link and jumping to a Landing Page pricing section can feel like a fast page load to your visitor.

Hot Tip #76 is to soft launch with a discount. A soft launch involves moving your Landing Page from private server to live production without a grand public announcement.

Hot Tip #75 is to boost confidence with payment method logos. We’ve come a long way with online transaction confidence, but some demographics are more hesitant than others.

Hot Tip #74 is to steer clear of a header carousel. A Landing Page journey should always start with intro copy that the visitor identifies with.

Hot Tip #73 is to personalize the success message. The nerds call this Lead Nurturing but think of it more as a cherry on top. The same kind of sweet cherry when someone includes an (unexpected) handwritten note inside a packaged delivery.