Landing Page Hot Tips

Hot Tip #92 is to keep the tone of your copywriting positive. Position your offering as a confident solution, not a snarky competitor.

Hot Tip #91 is to bring it to life. Skeuomorphism is the design concept of making digital items resemble their tangible real-world counterpart.

Hot Tip #90 is to alternate section background colors. Consider a slightly darker or lighter background color for every alternate Landing Page section. This design tip will also help contain section content better as a visitor scrolls.

Hot Tip #89 is to focus on the benefits, not the features. As the proud owner of a product or service, it’s natural to want to climb up the tallest building and let the world know how damn awesome the technical features are. Unfortunately, our Landing Page visitor isn’t impressed by technical features, nor do they resonate with them.

Hot Tip #88 is to consider a lifetime pricing option for your SaaS service. If your running costs are very low and you have minimal support demands, consider a once-off pricing option for your subscription.

Hot Tip #87 is to focus on form UX. The importance of good form usability is overlooked in Landing Pages. Fancy layouts with too many required fields will drop conversions.

Hot Tip #86 is to include an explainer video. Well-thought-out explainer videos can help improve conversions for complex products or services.

Hot Tip #85 is to show them how it works. The first question most SaaS Landing Page visitors ask is “How much is it?”. This should always be answered with full transparency, no tricks.

Hot Tip #84 is to focus on people, not search engines. Organic search traffic to a Landing Page is brilliant, but Google is an unpredictable beast right now.

Hot Tip #83 is to strategically position testimonials. We’ve discussed curating testimonials to provide the most value to your Landing Page visitor.