Hot Tip #72 is to reassure your visitors during the checkout process. Nerves are high. Settle them with these small reminders, strategically positioned near the checkout form.

Hot Tip #71 is don’t take shortcuts on website hosting. Cheap, shared hosting will end up costing a lot more (through downtime, hacks, sluggish speeds, slow support, and frustrated customers) in comparison to the “savings” you’d get from using a reputable host.

Hot Tip #70 is to integrate an in-page product demo. Traditionally Landing Pages demonstrate their products through screenshots, embedded videos, or link out to an online demo.

Hot Tip #69 is to make it accessible. Providing people with health conditions or impairments, the ability to read and navigate your Landing Page easily is the right thing to do. Here are five small tasks that can go a long way...

Hot Tip #68 is to add a hint to scroll. Sometimes, I see long-scrolling Landing Pages with spacious content above the fold, but no indication there is more information further down.

Hot Tip #67 is to seek for background images featuring “negative space”. Negative space refers to the area of an image surrounding the main subject or object.

Hot Tip #66 is to open non-essential links in a new tab. Open links to documentation, support, privacy, and demos in a new browser tab, keeping the primary Landing Page within a tab’s reach.

Hot Tip #65 is to offer a demo down-sell. Phone calls aren’t for everyone. If your Landing Page suggests “hopping on a call” to secure a high-end sale, offer an alternative info package download.

Hot Tip #64 is to delay your chatbot. If you feel your Landing Page benefits from one, only kick that bugger off once your visitor has scrolled to the pricing table, FAQs, or footer.

Hot Tip #63 is to add a radial burst behind your product imagery. With only a few additional lines of CSS code, you can add another dimension to your Landing Page design.