Hot Tip #42 is to add Open Graph meta tags. These tags add images — plus text alongside them — to Landing Page links shared on social media.

Hot Tip #41 is to code your own social share buttons. Embedding a crowd of social share buttons adds unnecessary requests to your Landing Page load.

Hot Tip #40 is to offer a free teaser. Teasers are great ways for visitors to experience more without having to pay upfront.

Hot Tip #39 is to place copy before images on mobile. Having a legible responsive design is great, but are you ordering your content for a seamless scrolling experience on mobile?

Hot Tip #38 is to invest in an icon library. Having a go-to icon pack can speed up Landing Page development and keep the aesthetic consistent.

Hot Tip #37 is to add a splash of color. A burst on a Landing Page can command attention and add excitement.

Hot Tip #36 is to align with a grid. Layout grids keep your Landing Page tidy by positioning within constraints.

Hot Tip #35 is to put your name on it. A common concern among Landing Page visitors is how well a product or service is supported.

Hot Tip #34 is to run a regular speed test. Speed tests can highlight excessive use of fonts, images or scripts in your Landing Page.

Hot Tip #33 is to deconstruct your About paragraph. Your Landing Page visitor cannot be persuaded to take action if they don’t understand what your service does.