In this insightful episode, we sit down with Otto Mitter, the owner and director of Elleebana, to discuss the current state of the lash industry and how you can continue to grow your business—without needing to add more clients.

Otto dives into practical strategies that can help you focus on what matters most in your business, especially during challenging times. He shares his expert advice on how you can strengthen your operations, enhance your services, and boost your client retention, all while maintaining a steady path of growth. Whether you're dealing with a slowdown in business or just looking for ways to improve, Otto’s tips will give you the tools to keep your lash business thriving.

We also look back on past trends in the beauty industry—some that were game changers and others that didn't quite hit the mark. Otto provides valuable insights into what worked and why, and how you can learn from these trends to make smarter decisions moving forward.

If you're feeling the pressure of a slow season or just want to optimize your current business operations, this episode is packed with actionable advice on how to make this time one of growth and opportunity.

TUSSANEE’S LASH RETENTION CLASS IS BACK!!
If your clients are coming back to see you every 2-3 weeks, then this class is for you.

Tussanee has been lashing for 19 years, and the majority of her clients go four weeks between appointments. As a result, she is one of the most expensive lash artists in Los Angeles and is booked out for months at a time.

If you are looking to level up your lash game and charge more for your services, this is the lash training you've been looking for.

We have two classes available this fall.

Salt Lake City, UT - Nov 16-17, 2024
Los Angeles, CA - Nov 23-24, 2024


CLICK HERE TO SIGN UP TODAY

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣

Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching.

In this episode, we are beyond excited to welcome two incredible entrepreneurs, Sylwia Walus and Kate Zasowska, the dynamic founders behind Lashbox LA. Join us as we dive deep into their journey—from humble beginnings in Poland to becoming trailblazers in the beauty industry here in the U.S.

Sylwia shares the personal heartbreak that unexpectedly opened the door to a new chapter in her life, filled with amazing opportunities. She also recounts how she became Kate's lash artist, leading to a friendship that would soon blossom into a successful partnership. When Kate landed a job in California, the two made the bold decision to move across the globe. It was here that Sylwia’s talent for quickly creating flawless, long-lasting volume lashes built her a loyal clientele, and she soon found herself teaching the salon staff her techniques.

This sparked an idea—why not create something of their own? Together, they launched Lashbox LA, overcoming cultural challenges and the fear of judgment for breaking away from industry norms. These trendsetters share how they embraced their perfectionist tendencies while realizing that sometimes, things don’t have to be perfect to be powerful.

Tune in as we discuss their journey, their fears, their successes, and their insights on navigating life as immigrants, innovators, and beauty experts. We had so much to cover, and it feels like we've only scratched the surface with these two inspiring women. You won’t want to miss it!

LASHCON TICKETS ARE ON SALE - PAY $85 TODAY TO GET YOUR TICKET

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

You can get a ticket to LASHCON for only $85 today! We have set up a payment plan with Shop Pay, which allows you to set up a 12-month plan. If you want a VIP ticket, the cost is only $112.

Get your ticket today, set up your 12-month payment plan, and come to LASHCON for only $85!

Make sure you use the discount code LASHCON200 at checkout to save $200 off the ticket price.

For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

VIP
https://bit.ly/4a44RaC

GENERAL ADMISSION
https://bit.ly/4a4fHxc

TUSSANEE’S LASH RETENTION CLASS IS BACK!!
If your clients are coming back to see you every 2-3 weeks, then this class is for you.

Tussanee has been lashing for 19 years, and the majority of her clients go four weeks between appointments. As a result, she is one of the most expensive lash artists in Los Angeles and is booked out for months at a time.

If you are looking to level up your lash game and charge more for your services, this is the lash training you've been looking for.

We have two classes available this fall.

Salt Lake City, UT - Nov 16-17, 2024
Los Angeles, CA - Nov 23-24, 2024


CLICK HERE TO SIGN UP TODAY

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣

Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching.

In this episode, we sit down with Mark Saad, CEO of NuLids, and Keri Parker, Esthetics Advisor, to discuss a condition that affects more people than you might think—dry eye syndrome. Many suffer from it without even realizing it, but NuLids has created a game-changing device that is both safe and incredibly easy to use.

We explore why lash artists are uniquely positioned to offer this service, helping clients not only achieve stunning lashes but also better overall eye health. By incorporating this device into their services, lash artists can elevate the lash experience while offering an essential health benefit. Plus, this additional service provides an opportunity to increase revenue without adding complexity.

There’s truly no downside—it's quick, effective, and an easy way to educate clients on maintaining eye health as they age. Tune in to learn how you can bring this innovative solution to your lash business and give your clients the care they deserve!

WE WANT TO SAVE YOU SOME MONEY. Use the DISCOUNT CODE: LASHCAST and you’ll ave 15% off your order from Nulinds. 

Here’s a link to their store: https://www.nulids.com/?sca_ref=6805234.ewM1WLl8fxiLeV

LASHCON TICKETS ARE ON SALE - PAY $85 TODAY TO GET YOUR TICKET

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

You can get a ticket to LASHCON for only $85 today! We have set up a payment plan with Shop Pay, which allows you to set up a 12-month plan. If you want a VIP ticket, the cost is only $112. 

Get your ticket today, set up your 12-month payment plan, and come to LASHCON for only $85! 

Make sure you use the discount code LASHCON200 at checkout to save $200 off the ticket price. 

For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

VIP
https://bit.ly/4a44RaC

GENERAL ADMISSION
https://bit.ly/4a4fHxc

TUSSANEE’S LASH RETENTION CLASS IS BACK!!

If your clients are coming back to see you every 2-3 weeks, then this class is for you.

Tussanee has been lashing for 19 years, and the majority of her clients go four weeks between appointments. As a result, she is one of the most expensive lash artists in Los Angeles and is booked out for months at a time. 

If you are looking to level up your lash game and charge more for your services, this is the lash training you've been looking for. 

We have two classes available this fall.

Salt Lake City, UT - Nov 16-17, 2024
Los Angeles, CA - Nov 23-24, 2024

CLICK HERE TO SIGN UP TODAY

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣

Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching

In this episode, Cari McGrath, founder of Luca Lash, shares her unexpected journey into the lash industry, where things didn’t exactly start with love at first lash. Initially struggling to find her passion, Cari reveals how discovering color theory completely transformed her outlook and reignited her passion for lashing.

Cari dives into the three essential elements of color theory—hue, contrast, and saturation—and explains how mastering these can elevate your lash game. She also emphasizes the importance of understanding skin undertones versus overtones to create truly customized lash looks.

Cari's innovative approach to lashing could be the secret sauce you need to stand out in a crowded market and attract new clients. Tune in to learn how applying these techniques could breathe new life into your business!

LASHCON TICKETS ARE ON SALE - PAY $85 TODAY TO GET YOUR TICKET

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

You can get a ticket to LASHCON for only $85 today! We have set up a payment plan with Shop Pay, which allows you to set up a 12-month plan. If you want a VIP ticket, the cost is only $112. 

Get your ticket today, set up your 12-month payment plan, and come to LASHCON for only $85! 

Make sure you use the discount code LASHCON200 at checkout to save $200 off the ticket price. 

For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

VIP
https://bit.ly/4a44RaC

GENERAL ADMISSION
https://bit.ly/4a4fHxc

TUSSANEE’S LASH RETENTION CLASS IS BACK!!

If your clients are coming back to see you every 2-3 weeks, then this class is for you.

Tussanee has been lashing for 19 years, and the majority of her clients go four weeks between appointments. As a result, she is one of the most expensive lash artists in Los Angeles and is booked out for months at a time. 

If you are looking to level up your lash game and charge more for your services, this is the lash training you've been looking for. 

We have two classes available this fall.

Salt Lake City, UT - Nov 16-17, 2024
Los Angeles, CA - Nov 23-24, 2024

CLICK HERE TO SIGN UP TODAY

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣

Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching

In this episode, we dive into the inspiring journey of Jill Kindall, the powerhouse behind LashBomb, who boldly launched her lash career at the age of 50. Just one year in, she decided to build her own lash brand! Jill shares how she used trade shows not for profit, but to connect with people, build relationships, and transform attendees into loyal clients.

Joining her is Ali Lilly, Jill’s daughter and founder of Lash Anarchist, who opens up about the pivotal decision to bring her brand under the LashBomb umbrella. Ali discusses the big changes she made to align with her passion and goals.

Together, Jill and Ali reveal the power of recognizing your strengths and embracing collaboration. They share why trying to do it all yourself can slow your growth and how combining their unique talents has made them both more successful and, most importantly, happier.

Tune in for valuable insights on building a brand, connecting with your audience, and the importance of playing to your strengths!

LASHCON TICKETS ARE ON SALE - PAY $85 TODAY TO GET YOUR TICKET

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

You can get a ticket to LASHCON for only $85 today! We have set up a payment plan with Shop Pay, which allows you to set up a 12-month plan. If you want a VIP ticket, the cost is only $112. 

Get your ticket today, set up your 12-month payment plan, and come to LASHCON for only $85! 

Make sure you use the discount code LASHCON200 at checkout to save $200 off the ticket price. 

For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

VIP
https://bit.ly/4a44RaC

GENERAL ADMISSION
https://bit.ly/4a4fHxc

TUSSANEE’S LASH RETENTION CLASS IS BACK!!

If your clients are coming back to see you every 2-3 weeks, then this class is for you.

Tussanee has been lashing for 19 years, and the majority of her clients go four weeks between appointments. As a result, she is one of the most expensive lash artists in Los Angeles and is booked out for months at a time. 

If you are looking to level up your lash game and charge more for your services, this is the lash training you've been looking for. 

We have two classes available this fall.

Salt Lake City, UT - Nov 16-17, 2024
Los Angeles, CA - Nov 23-24, 2024

CLICK HERE TO SIGN UP TODAY

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣

Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching

In this episode of LashCast, we sit down with Cathy White from The Lash Co. to discuss the invaluable lessons she learned from her 15 years in the automotive industry. Cathy shares how a meticulous attention to detail has been a cornerstone of her success, both in her previous career and in the lash business. As a cancer survivor, she opens up about how her experience has shaped her resilience and drive today. Cathy also talks about the bold decision to leave a comfortable, high-paying job with benefits to pursue her passion in the beauty industry. She offers insights into how she approaches selling her products—focusing on educating, not just selling—and how she instills that mindset in her team.

TUSSANEE’S LASH RETENTION CLASS IS BACK!!

If your clients are coming back to see you every 2-3 weeks, then this class is for you.

Tussanee has been lashing for 19 years, and the majority of her clients go four weeks between appointments. As a result, she is one of the most expensive lash artists in Los Angeles and is booked out for months at a time. 

If you are looking to level up your lash game and charge more for your services, this is the lash training you've been looking for. 

We have two classes available this fall.

Salt Lake City, UT - Nov 16-17, 2024
Los Angeles, CA - Nov 23-24, 2024

CLICK HERE TO SIGN UP TODAY

LASHCON TICKETS ARE ON SALE

How's business? Feeling burnt out? Wondering how you can get more clients? Looking for what's next in your lash journey?

If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

Need to set up a payment plan? Choose Shop Pay at checkout to set up a 3-12 month Payment Plan today!

Tickets are on sale! For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

VIP
https://bit.ly/4a44RaC

GENERAL ADMISSION
https://bit.ly/4a4fHxc

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣

Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching

In this episode of LashCast, we chat with Ariel Renee, the founder of Flowrish Lashes, about her unique journey from makeup tutorials on YouTube to building a thriving lash community online. Ariel shares how she initially fell in love with YouTube but found the makeup space too saturated. After getting certified in lashes nine years ago, she didn’t enjoy it at first and stepped away for a corporate job—which she quickly realized wasn’t for her.

Returning to lashing, Ariel decided to pivot her YouTube channel to focus on lashes, and from this online community, Flowrish was born. Ariel offers valuable tips and insights on how she built and nurtured her online community, emphasizing that YouTube is an underserved platform where lash artists can make a real impact. She stresses that it’s not about being perfect but about being relatable and helpful to your audience.

Ariel also discusses how upgrading her equipment and producing higher-quality content led to a surprising dip in engagement, prompting her to pivot once again to reconnect with her community. This episode is packed with actionable advice on how you can grow and engage your online audience as a lash artist.

TUSSANEE’S LASH RETENTION CLASS IS BACK!!

If your clients are coming back to see you every 2-3 weeks, then this class is for you.

Tussanee has been lashing for 19 years, and the majority of her clients go four weeks between appointments. As a result, she is one of the most expensive lash artists in Los Angeles and is booked out for months at a time. 

If you are looking to level up your lash game and charge more for your services, this is the lash training you've been looking for. 

We have three classes available this fall.

Long Island, NY - September 7-8, 2024
Los Angeles, CA - Septembrer 28-29, 2024
Salt Lake City, UT - Nov 16-17, 2024

If you sign up for a class in August, you’ll be entered into a drawing for a free LASHCON ticket and you’ll get access for 3 months to our group coaching program: Clubhouse. 

CLICK HERE TO SIGN UP TODAY

LASHCON TICKETS ARE ON SALE

How's business? Feeling burnt out? Wondering how you can get more clients? Looking for what's next in your lash journey?

If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

We have a 3-month payment plan in place. Look for the " Partially " button to set up the payment plan.

Tickets are on sale! For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

VIP
https://bit.ly/4a44RaC

GENERAL ADMISSION
https://bit.ly/4a4fHxc

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣

Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching

In this episode of LashCast, we sit down with Phillip Board, of 1 on 1 Financial, to hear about his journey from humble beginnings to becoming an expert in investment strategies. Phillip discusses the four money mindsets people typically have when it comes to investing and shares valuable tips on setting up your business to ensure you have the resources to invest effectively.

He also outlines some basic steps to start investing today, making the process accessible for everyone. Beyond just financial advice, Phillip emphasizes that his business is about partnering with clients and helping them grow their businesses. Tune in for an insightful conversation that blends financial wisdom with practical business growth strategies.

Website:https://www.1on1financial.com/

TUSSANEE’S LASH RETENTION CLASS IS BACK!!

If your clients are coming back to see you every 2-3 weeks, then this class is for you.

Tussanee has been lashing for 19 years, and the majority of her clients go four weeks between appointments. As a result, she is one of the most expensive lash artists in Los Angeles and is booked out for months at a time. 

If you are looking to level up your lash game and charge more for your services, this is the lash training you've been looking for. 

We have three classes available this fall. 

Long Island, NY - September 7-8, 2024

Los Angeles, CA - Septembrer 28-29, 2024

Salt Lake City, UT - Nov 16-17, 2024

CLICK HERE TO SIGN UP TODAY

LASHIE AWARDS ARE OPEN 

CELEBRATING THE BEST LASH BUSINESSES IN THE LASH INDUSTRY

The Lashie Awards celebrate the best lash businesses in the industry. Whether you're a solopreneur, a lash salon with a team of 15, or a lash brand, we recognize outstanding business operators in our field.

Our competition focuses on business categories like customer service, client retention rates, salon design, and marketing, as excelling in these areas is just as crucial as being a great lash artist.

We encourage every lash artist to apply with two goals in mind: first, to win a category and be honored at the Lashie Awards, and second, to use the application process as a tool to evaluate and improve their business.

CLICK HERE TO LEARN MORE AND APPLY FOR THE LASHIE AWARDS

LASHCON TICKETS ARE ON SALE

How's business? Feeling burnt out? Wondering how you can get more clients? Looking for what's next in your lash journey?

If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

We have a 3-month payment plan in place. Look for the " Partially " button to set up the payment plan.

Tickets are on sale! For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

VIP
https://bit.ly/4a44RaC

GENERAL ADMISSION
https://bit.ly/4a4fHxc

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣

Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching

In this episode of LashCast, we chat with Galina Vakilian and Janna Soykharev, the dynamic sister duo behind ThousandLashes. Galina and Janna share their inspiring journey of starting a lash brand, detailing the struggles they faced along the way and how they continue to persist in the competitive lash industry. Tune in to hear their story of resilience, determination, and the passion that drives ThousandLashes to success.

LASHIE AWARDS ARE OPEN 

CELEBRATING THE BEST LASH BUSINESSES IN THE LASH INDUSTRY

The Lashie Awards celebrate the best lash businesses in the industry. Whether you're a solopreneur, a lash salon with a team of 15, or a lash brand, we recognize outstanding business operators in our field.

Our competition focuses on business categories like customer service, client retention rates, salon design, and marketing, as excelling in these areas is just as crucial as being a great lash artist.

We encourage every lash artist to apply with two goals in mind: first, to win a category and be honored at the Lashie Awards, and second, to use the application process as a tool to evaluate and improve their business.

CLICK HERE TO LEARN MORE AND APPLY FOR THE LASHIE AWARDS

LASHCON TICKETS ARE ON SALE

How's business? Feeling burnt out? Wondering how you can get more clients? Looking for what's next in your lash journey?

If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

We have a 3-month payment plan in place. Look for the " Partially " button to set up the payment plan.

Tickets are on sale! For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

VIP
https://bit.ly/4a44RaC

GENERAL ADMISSION
https://bit.ly/4a4fHxc

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣

Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching program. ⁣⁣⁣

Go here to sign up: mailchi.mp/lashcastpodcast.com/lashcon-give-away

IG: ⁣⁣⁣
@lashcast
@thelashconference.con⁣⁣⁣

Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣

Contact: [email protected]

In this episode of LashCast, we welcome business strategist Michelle Rath, who discusses how AI can revolutionize your business efficiency. Michelle explains how, with the right prompts, AI can handle all your marketing and website copy needs. She also shares her favorite AI apps and tools that can streamline your operations.

Michelle is passionate about helping beauty professionals leverage AI effectively. Tune in to learn about her coaching program designed to guide you in integrating AI into your business strategy. Don’t miss this insightful episode packed with practical tips and expert advice on harnessing the power of AI for your beauty business.

If you are interested in coaching with Michelle please go to https://michellerath.com/ for more details. 

LASHIE AWARDS ARE OPEN 

CELEBRATING THE BEST LASH BUSINESSES IN THE LASH INDUSTRY

The Lashie Awards celebrate the best lash businesses in the industry. Whether you're a solopreneur, a lash salon with a team of 15, or a lash brand, we recognize outstanding business operators in our field.

Our competition focuses on business categories like customer service, client retention rates, salon design, and marketing, as excelling in these areas is just as crucial as being a great lash artist.

We encourage every lash artist to apply with two goals in mind: first, to win a category and be honored at the Lashie Awards; and second, to use the application process as a tool to evaluate and improve their business.

CLICK HERE TO LEARN MORE AND APPLY FOR THE LASHIE AWARDS

LASHCON TICKETS ARE ON SALE

How's business? Feeling burnt out? Wondering how you can get more clients? Looking for what's next in your lash journey?

If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.

LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.

We have a 3-month payment plan in place. Look for the " Partially " button to set up the payment plan.

Tickets are on sale! For more info, go to www.thelashconference.com.

If you are ready to buy, here are the ticket links:

VIP
https://bit.ly/4a44RaC

GENERAL ADMISSION
https://bit.ly/4a4fHxc

JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣

Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching program. ⁣⁣⁣

Go here to sign up: mailchi.mp/lashcastpodcast.com/lashcon-give-away

IG: ⁣⁣⁣
@lashcast
@thelashconference.con⁣⁣⁣

Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣

Contact: [email protected]