LashCast

Are you running a Black Friday special with your business this year? Are you feeling the pressure that if you want to be a "real business," you need to jump into the Black Friday insanity? Black Friday can be a fantastic tool that can build your business, but for most businesses, I see out there, it's a horrible way to lose a lot of revenue because you give away the farm because that is what everyone else is doing. If you choose to do Black Friday there needs to be an actual strategy behind it, or otherwise, you could end up like our salon back in 2014, where we sold tons of gift cards and lash series in November but then made very little money in January and February when no one had to pay for their service. In today's episode, we share our thoughts on whether Black Friday is a good idea for your business and hope to get you to think through your strategy before you give away your store just to get a bump in sales for a day or week.LASHCON REPLAY IS HERE FOR A LIMITED TIMEDid you miss LASHCON this year? No worries...we recorded all our classes (minus the sponsor and VIP session). We have 31 videos ready for you!All you need to do is click on the link, pay for access, download the app, and start watching some of the brightest minds in our industry. We are selling access to LASHCON 2023 for a limited time, so click on the link today. BTW...I want to give you a discount code so you can save $50. At checkout use LASHCON50 and you'll just pay $197 instead of $247. CLICK HERE TO GET ACCESS:https://lashcastproductions.com/products/lashcon-replay-ticketSTRATEGIES LASH BUSINESS MASTERCLASSWe are excited to co-host with Strategies, our favorite salon coaching company, a 3-day masterclass that teaches you how to run your lash business effectively and profitably. These three days with us and Strategies will be the most impactful investment you'll make in your business in 2024. Why do I say that? It's because Tussanee and I took a similar class back in 2013 called Incubator, and it gave us the roadmap for success with our salon. We so believe in this course and hope you'll join us in January in Austin so you can get that same road map we got. Here are the deets:DATE: January 14-16, 2024LOCATION: TCEA Conference Center, Austin TXCOST: $895HERE IS THE LINK TO THE COURSE: https://strategies.com/seminar/lash-launch-01-24JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: [email protected]

In today's episode, we are featuring a podcast we were on a few months ago called "Behind the Lash Chair". The host, Alexis Weisenburger, was gracious to ask us to be on, and we had a blast. Please look up her podcast and give it a listen as she has a great lineup of guests on her show (there is a link below).We really enjoyed our time with Alexis as we got to talk about what options lash artists have after they've been lashing for a while. Not all of us want to lash alone in a room for 30 years...some of us have other aspirations and we go into some ideas of other options you can consider for your career. Alexis is the owner of AW Lashes and has a fantastic brand on top of her podcast. Here is a link to her product line:https://awlashes.com/Here is a link to her podcast:https://awlashes.com/pages/behind-the-lash-chair-podcastLASHCON REPLAY IS HERE FOR A LIMITED TIMEDid you miss LASHCON this year? No worries...we recorded all our classes (minus the sponsor and VIP session). We have 31 videos ready for you!All you need to do is click on the link, pay for access, download the app, and start watching some of the brightest minds in our industry. We are selling access to LASHCON 2023 for a limited time, so click on the link today. BTW...I want to give you a discount code so you can save $50. At checkout use LASHCON50 and you'll just pay $197 instead of $247. CLICK HERE TO GET ACCESS:https://lashcastproductions.com/products/lashcon-replay-ticketSTRATEGIES LASH BUSINESS MASTERCLASSWe are excited to co-host with Strategies, our favorite salon coaching company, a 3-day masterclass that teaches you how to run your lash business effectively and profitably. These three days with us and Strategies will be the most impactful investment you'll make in your business in 2024. Why do I say that? It's because Tussanee and I took a similar class back in 2013 called Incubator, and it gave us the roadmap for success with our salon. We so believe in this course and hope you'll join us in January in Austin so you can get that same road map we got. Here are the deets:DATE: January 14-16, 2024LOCATION: TCEA Conference Center, Austin TXCOST: $895HERE IS THE LINK TO THE COURSE: https://strategies.com/seminar/lash-launch-01-24JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://mailchi.mp/lashcastpodcast.com/lashcon-give-away⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: [email protected]

If you have listened to our podcast for a while, you know we love a coaching company called Strategies. This company has been around longer than the lash industry and, in humble opinion, offers the best salon systems in the beauty industry. We hired them back in 2013, and they changed our life. We went from not knowing how to run a salon and losing money to implementing solid salon systems and being profitable. They were a business lifesaver. Because they helped us so much, we are partnering with them this January in Austin, Texas, to host a 3-day business seminar aimed at assisting lash artists (solo artists or salon owners) in getting control of their businesses. The name of the 3-day seminar is LASH LAUNCH! This course was built specifically to help lash artists, and we so believe in this course, we've dedicated a whole episode to explain what it's all about. Please check out today's episode and click the link below to sign up. There are limited seats! Do not wait and miss out. HERE IS THE LINK TO THE COURSE: https://strategies.com/seminar/lash-launch-01-24Here are the deets:DATE: January 14-16, 2024LOCATION: TCEA Conference Center, Austin TXCOST: $895JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: [email protected]

It's been a hot minute since we posted an episode. I think this might have been our most extended break ever!We wrapped up LASHCON four weeks ago, and it was amazing. It practically killed me, but it was terrific. lolWe will do an episode soon to share about what happened and some lessons we learned in the process of producing this fun event. In today's episode, we are excited to introduce you to a new friend of ours and a new organization here to serve the lash industry. Cristina Fard is part of ALA (American Lash Association), and she's here to explain their mission and purpose. We love what Cristina and her team have put together and know this organization has much to offer you. After you get done listening to this episode, I have a discount code for you so you can sign up for ALA's membership and save 25% off the fee. Typically, the yearly membership is only $84, but now it will only be $63 (that's only $5.25 a month for a year) with the discount code. Here is the code: LASHCON25 Go to their website and sign up today: https://americanlashassociation.org/They are also doing a census of our industry and we'd love to have you be part of it. Please take a moment to click on the link below and fill out this census. ALA will share all the details once the census is complete. https://americanlashassociation.org/ala-lash-artist-census/⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: [email protected]

In today's episode, we sit down with Jodi Harrison & Alicia Phoenix of Prolong Lash and give you a peek behind the scenes at what it takes to make LASHCON happen. We love the opportunity to be on other people's podcasts because we can promote their show to our audience, too. We think the world of Jodi and Alecia, and we hope you'll go check out their YouTube channel after you her this episode, as they are always about living up our industry. Here is a link to their YouTurbe channel: https://www.youtube.com/@ProlongLash_ANNOUNCEMENTS:⁣WE HAVE LESS THAN 40 TICKETS LEFT TO LASHCON! VIP tickets are sold out but we still have Standard tickets left. DATE: October 14-16, 2023LOCATION: Anaheim Hotel (10 min walk from Disneyland)COST: $897 for Standard TicketsStandard Tickets: https://bit.ly/3PGMekbDiamond Tickets: https://bit.ly/3GJvoxZ (1 left)LACHCON ADD-ONS: https://lashcastproductions.com/collections/allGet your ticket before they are all gone!Go to www.thelashconference.com for more details. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: [email protected]

Every year we go to LASHCON, we run into people who share how our event has changed their lives. They met their lash bestie; they met a lash brand that wants to hire them; they got inspired to make a huge change in their life...and the stories go on an on. LASHCON can be quite emotional for us as we hear these amazing stories where people's lash careers are changed for the better. In today's episode, we have Victoria Zaborowski (AKA Vicky Z!) come on to share her lash journey after she left LASHCON last November. Her life today is 100% different than it was a year ago, and a lot of it is due to some new friends she made at LASHCON. We are excited to introduce you to Vicky and know you'll find her story extremely uplifting. ANNOUNCEMENTS:⁣LASHCON tickets are on sale! VIP tickets are sold out but we still have Standard tickets left. We have a 2-month payment plan, so you will not need to pay the total amount immediately. DATE: October 14-16, 2023LOCATION: Anaheim Hotel (10 min walk from Disneyland)COST: $897 for Standard TicketsStandard Tickets: https://bit.ly/3PGMekbDiamond Tickets: https://bit.ly/3GJvoxZ (1 left)LACHCON ADD-ONS: https://lashcastproductions.com/collections/allGet your ticket before they are all gone!Go to www.thelashconference.com for more details. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: [email protected]

Join us for an insightful episode of 'LashCast' as we chat with Denys Rodrigues, the creative mind behind Denydiva's Lash Studio. We delve into Denys' journey, tracing his steps from entering the lash industry to becoming a successful entrepreneur. Tune in to hear about his transition from the corporate lash world to starting his own business, his strategies for building a solo venture, and his experiences with overcoming shyness on Instagram. In this candid conversation, Denys shares the inspiration behind his Instagram persona 'Tati,' his content creation process, and even shares how he had to fire his mentor. If you're interested in the lash industry, entrepreneurship, and personal growth, this episode offers valuable insights and relatable experiences.ANNOUNCEMENTS:⁣LASHCON tickets are on sale! VIP tickets are sold out but we still have Standard tickets left. We have a 2-month payment plan, so you will not need to pay the total amount immediately. DATE: October 14-16, 2023LOCATION: Anaheim Hotel (10 min walk from Disneyland)COST: $897 for Standard TicketsStandard Tickets: https://bit.ly/3PGMekbDiamond Tickets: https://bit.ly/3GJvoxZ (1 left)LACHCON ADD-ONS: https://lashcastproductions.com/collections/allGet your ticket before they are all gone!Go to www.thelashconference.com for more details. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: [email protected]

In today's episode, we are excited to have Sam Waters, Lashie Award winner, talk about her lash journey. She shares about the challenges she has faced being in a province in Canada where they are regulated as well as the difficulties in finding supplies and tools in her province. We also talk about her attempts to mentor lash artists in her community and how some push back when she offers to help. On top of this Sam talks about 911 and how the town of Gander, Newfoundland is the only 2nd city in the world with a 9/11 memorial. When 9/11 happened, 37 planes landed in this small town and the city doubled in size in 24 hours. There is a Broadway musical called "Come From Away" that tells this amazing story of a small town rising up to the challenge of caring for strangers they have never met. Sam shares how this event changed her and how she lives her life. At the end, Tussanee shares some insights on how Hypochlorous Acid is a must you should have in your salon.ANNOUNCEMENTS:⁣LASHCON tickets are on sale! VIP tickets are sold out but we still have Standard tickets left. We have a 3-month payment plan, so you will not need to pay the total amount immediately. DATE: October 14-16, 2023LOCATION: Anaheim Hotel (10 min walk from Disneyland)COST: $897 for Standard TicketsStandard Tickets: https://bit.ly/3PGMekbDiamond Tickets: https://bit.ly/3GJvoxZ (1 left)LACHCON ADD-ONS: https://lashcastproductions.com/collections/allGet your ticket before they are all gone!Go to www.thelashconference.com for more details. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: [email protected]

Today, Kayla Hertz of Educated Artistry sat down with me (Paul) and asked us why we started LASHCON. We also talk about some of our struggles and what people should expect if they decide to start their own conference. I also get to share a lot of the fun additions we've added to this year's con. If you have wondered if LASHCON is right for you, this is a great episode to tune into. By the way, once you are done with this episode, please go check out the Educated Artistry Podcast. Kayla has been doing this for over 4 years, and she has a lot of great content that will help you in your lash career. Here is a link to her podcast: https://podcasts.apple.com/us/podcast/educated-artistry/id1484201082ANNOUNCEMENTS:⁣WE ARE EXTENDING THE LASHIE AWARD DEADLINE UNTIL AUGUST 18THThe 3rd Annual Lashie Awards are here, and this is the year you are going to apply! Over the last two years, we've had a few hundred lash artists apply, and out of that group, 47 lash artists have brought home a Lashie Award Trophy. Click here to apply if you are a solo lash artists: https://bit.ly/3IY66MqClick here to apply if you are a lash salon owner: https://bit.ly/3RQQNcFELIGIBILITY AND CRITERIA- Your business opened by January 1, 2023- Your business is in the lash industry- You completely fill out the applicant information portion of this form- You completely fill out the essays for the categories you want to enter- You paid the non-refundable $75 processing fee for the online application- Submit photos if submitting for best salon design- Submit photos/images if submitting for the best marketingNEW SUBMISSION DEADLINE: AUGUST 18, 2023LASHCON tickets are on sale! VIP tickets are sold out but we still have Standard tickets left. We have a 3-month payment plan, so you will not need to pay the total amount immediately. DATE: October 14-16, 2023LOCATION: Anaheim Hotel (10 min walk from Disneyland)COST: $797 for Standard TicketsStandard Tickets: https://bit.ly/3PGMekbDiamond Tickets: https://bit.ly/3GJvoxZ (1 left)LACHCON ADD-ONS: https://lashcastproductions.com/collections/allGet your ticket before they are all gone!Go to www.thelashconference.com for more details. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: [email protected]

In today's episode, we have one of the hottest names on IG joining us in the studio. Chris Carr of Lash Guy Pro joins us today to talk about his lash journey as well as some other fun topics like why he is fine with editing the work he posts on IG. Chris gives us a lot of good insights about how he went from a lash artist to a brand ambassador to a trainer and eventually started his own brand. Aside from his controversial views on picture editing, he also talks about how you can find clients without using IG and we get nerdy and talk about Chat GPT a little.ANNOUNCEMENTS:⁣WE ARE EXTENDING THE LASHIE AWARD DEADLINE UNTIL AUGUST 18THThe 3rd Annual Lashie Awards are here, and this is the year you are going to apply! Over the last two years, we've had a few hundred lash artists apply, and out of that group, 47 lash artists have brought home a Lashie Award Trophy. Click here to apply if you are a solo lash artists: https://bit.ly/3IY66MqClick here to apply if you are a lash salon owner: https://bit.ly/3RQQNcFELIGIBILITY AND CRITERIA- Your business opened by January 1, 2023- Your business is in the lash industry- You completely fill out the applicant information portion of this form- You completely fill out the essays for the categories you want to enter- You paid the non-refundable $75 processing fee for the online application- Submit photos if submitting for best salon design- Submit photos/images if submitting for the best marketingNEW SUBMISSION DEADLINE: AUGUST 18, 2023LASHCON tickets are on sale! VIP tickets are sold out but we still have Standard tickets left. We have a 3-month payment plan, so you will not need to pay the total amount immediately. DATE: October 14-16, 2023LOCATION: Anaheim Hotel (10 min walk from Disneyland)COST: $797 for Standard TicketsStandard Tickets: https://bit.ly/3PGMekbDiamond Tickets: https://bit.ly/3GJvoxZ (1 left)LACHCON ADD-ONS: https://lashcastproductions.com/collections/allGet your ticket before they are all gone!Go to www.thelashconference.com for more details. ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@[email protected]⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact: [email protected]