In this episode, Dan Johnson speaks with Kevin Leach from Latitude Outdoors about the evolution of their brand, the importance of building a strong team, and how they navigate competition in the hunting industry. They discuss product development, handling business challenges, and the significance of customer experience. Kevin shares insights on their collaboration with Realtree and highlights new product launches for 2024. In this conversation, Kevin Leach discusses the latest innovations in saddle design and hunting gear, focusing on comfort, packability, and user experience. He highlights the new Maverick and Lone Star saddles, the Profile platform, and the Ranger backpacks, emphasizing their unique features and benefits for mobile hunters. The discussion also touches on layering systems for cold weather hunting and future product developments at Latitude.

Takeaways:

Learn more about your ad choices. Visit megaphone.fm/adchoices