Lawyerist Podcast

In episode 580 of the Lawyerist Podcast, Zack sits down with Jake Soffer, CEO and founder of FirmPilot, to explore how artificial intelligence is reshaping law firm marketing. Forget generic blog posts and robotic content, Jake shares how FirmPilot uses AI and data science to build smarter, measurable strategies that actually attract clients. 

You’ll hear how law firms can leverage AI beyond parlor tricks, why “moonshine marketing” doesn’t cut it anymore, and what lawyers need to know about AEO (AI Engine Optimization) versus traditional SEO. Zack and Jake also discuss the future of client search behavior, how to avoid overhyping trends, and why sticking to fundamentals will always matter. 

If you’re curious about using AI in your practice, but don’t want to waste time on gimmicks, this episode will give you a roadmap to experiment wisely, protect your marketing investment, and grow sustainably. 

Listen to our other episodes on Law Firm Marketing, Growth and AI: 

If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. 

Access more resources from Lawyerist at lawyerist.com. 

Chapters: 

0:00 – Introduction with Zack Glaser
1:27 – Meet Jake Soffer of FirmPilot
2:17 – How AI Is Changing Legal Marketing
3:12 – Data-Driven Law Firm Growth
4:46 – The Limits of ChatGPT Content
7:12 – Building Smarter AI Workflows
9:23 – AEO, GEO, and the Future of Search
11:59 – Why Fundamentals Still Matter
14:45 – Writing for AI vs. Writing for Clients
17:05 – First Steps for Lawyers Using AI
18:33 – Do Your Research Before Choosing Tools
19:10 – Where to Find FirmPilot 

In episode 579 of Lawyerist Podcast, learn how to manage your IOLTA accounts correctly and avoid disciplinary pitfalls. Stephanie Everett talks with Amy Woods, founder of IOLTA Consulting, about the most common mistakes lawyers make with trust accounts and what to do instead. 

Amy explains why outstanding checks can create big compliance risks, what escheatment rules really require, and why three-way reconciliation is a must. She also breaks down why QuickBooks alone isn’t enough and how a few simple steps can keep you out of trouble. Lawyers will walk away with clear guidance to safeguard client funds, prepare for audits, and protect their law licenses. 

Listen to our other episodes on risk management & ethics: 

If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. 

Access more resources from Lawyerist at lawyerist.com. 

Chapters/Timestamps: 

00:00 – Bots in Job Interviews and Introduction 

04:14 – Meet Amy Woods: IOLTA Consulting 

05:14 – Why Trust Accounts Feel Like a “Ticking Time Bomb” 

06:58 – Common Mistakes Lawyers Miss 

09:22 – Escheatment & Outstanding Checks 

12:30 – Penalties, Interest & Voluntary Disclosure 

14:31 – Retainer Clauses & Small Check Workarounds 

16:18 – Three-Way Reconciliation Explained 

18:00 – QuickBooks vs. Legal-Specific Tools 

21:43 – One Account, Many Clients: Why Details Matter 

23:55 – Amy’s Compliance Review Service 

25:08 – Real Consequences: From Penalties to Disbarment 

26:26 – Final Takeaways 

In episode 578 of Lawyerist Podcast, six-time USA Memory Champion and Grand Master of Memory Nelson Dellis shares practical strategies to strengthen recall, sharpen focus, and build a healthier brain. Far from the myth of “photographic memory,” Nelson explains how anyone can improve memory using techniques like memory palaces, visualization, and storytelling. 

For lawyers, better memory means stronger courtroom performance, sharper deposition prep, and the ability to remember case law, client details, and names with confidence in moments where every word matters. Nelson also highlights how memory training reduces stress, supports long-term brain health, and helps professionals stay present in high-stakes moments. 

Learn about actionable memory improvement techniques with insights on why training your brain matters more than ever in today’s fast-paced legal and technological world. 

Listen to our other episodes on memory and mental performance:

Links from the episode:
Nelsondellis.com 

Remember It! 

Paxton.ai 

If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. 

 Access more resources from Lawyerist at lawyerist.com. 

Chapters: 

0:00 – Introduction  

7:50 – Legal Tech Spotlight: Paxton AI for Lawyers
17:56 – Meet Nelson Dellis: Memory Champion & Author
23:19 – How Anyone Can Improve Memory
27:40 – Visualization, Storytelling & Review Basics
33:42 – The Memory Palace Technique Explained
36:36 – Digital Tools vs. Training Your Brain
41:25 – Memory, Mindfulness & Staying Present
44:58 – Practical Memory Training for Lawyers 

In episode #577 of Lawyerist Podcast, discover how to use AI to drive firm growth, expand practice areas, and strengthen client relationships while avoiding the trap of treating it as a simple efficiency tool. Too often, conversations about AI in law stop at shaving time off tasks or reducing headcount, but AI holds far more potential than cost-cutting. Innovation strategist Sam Harden explains why firms should resist the temptation to view AI as a staff replacement and instead embrace it as a growth engine. By experimenting with generative tools and even “vibe coding,” lawyers can create new services, improve client experiences, and reach entirely new markets. Rather than narrowing practice, AI can open doors to expansion, innovation, and more sustainable business models—helping firms future-proof themselves in a rapidly evolving market. 

Ideal for growth-minded lawyers, firm leaders, and legal innovators who want to use AI strategically to scale smarter, serve better, and stay ahead. 

Links From the Episode: 

https://samharden.substack.com/ 

https://legaltalknetwork.com/podcasts/for-the-innocent/ 

https://tabs3.com/seetabs3/ 

Listen to our other episodes on AI & Legal Innovation: 

If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. 

Access more resources from Lawyerist at lawyerist.com. 

Chapters/Timestamps: 

00:00 – Welcome & What Legal Talk Network Is 

04:33 – Building a Modern Legal Tech Stack 

10:33 – Meet Sam Harden: From Trial Lawyer to Innovator 

16:38 – AI in Law: Efficiency vs. Growth 

23:53 – The Risks of Replacing People with Technology 

31:46 – Vibe Coding and the Future of Legal Tech 

44:57 – Looking Ahead: Sam’s Vision as Innovation Strategist 

In episode 576, learn how to lead with empathy, build trust, and create space for growth by embracing both mentorship and sponsorship. Stephanie Everett talks with Michael Cohen, partner at Duane Morris and leadership coach, about what it really takes to inspire and support a team. 

Mike shares his journey from employment litigator to building a training and coaching practice focused on culture, mental health, and leadership. He explains why sponsorship goes further than mentorship, how to adapt your style to truly know your people, and why allowing room for failure is essential to innovation. 

Drawing on stories from coaching his daughters’ softball team and lessons inspired by The West Wing, Mike highlights how intentional check-ins, vulnerability, and empathy can transform leaders into authentic allies. You’ll leave with practical strategies to foster stronger workplace cultures, empower people to advocate for themselves, and lead with greater humanity in challenging times. 

Listen to our other episodes on leadership & growth. 

If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. 

Access more resources from Lawyerist at lawyerist.com. 

Chapters/Timestamps: 

00:00 – Growth, AI & Leadership at Lawyerist 

06:01 – Small Team vs. Large Team Leadership 

08:10 – Meet Michael Cohen 

12:05 – From Litigator to Leadership Coach 

22:02 – Lessons from Coaching & Embracing Failure 

34:46 – West Wing Parable & Final Takeaways 

In episode #575 of  Lawyerist Podcast, learn how to move beyond daily overwhelm and lead your firm with clarity, confidence, and vision as Stephanie Everett talks with Lawyerist Lab business strategist Chad Fox. Chad explains why so many lawyers get stuck in the weeds of $20/hour tasks instead of focusing on high-value CEO work, and how a mindset shift can create immediate clarity and hope. Together they explore the journey from business operator to business owner, the importance of dreaming bigger than what feels “realistic,” and how to delegate effectively without guilt. Real-life success stories highlight attorneys who have built thriving teams, scaled their practices, and reclaimed freedom, offering both inspiration and actionable strategies for sustainable law firm growth. 

Listen to our other episodes on Law Firm Leadership: 

#569 Your Head Is a Crappy Office, and Other GTD Principles for Attorneys, with David Allen Apple | Spotify | LTN 

#564 The Gift in the Struggle: Leveraging Emotional Intelligence for Growth, with Sara Muender Apple | Spotify | LTN 

#560: Stop Doing Everything Yourself! Unlock Your Law Firm’s True Potential, with Leticia DeSuze  Apple | Spotify | LTN 

If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. 

Access more resources from Lawyerist at lawyerist.com. 

Chapters/Timestamps: 

00:00 – Introduction: Creating Space to Think Differently 

06:16 – Meet Chad Fox 

07:12 – The Overwhelm Stage 

08:33 – Finding Hope Through Clarity 

11:24 – Dreaming Big Beyond ‘What’s Realistic’ 

15:00 – From Operator to Owner 

17:09 – Building Teams & Managing Perceptions 

20:16 – The $20 Task Trap 

23:44 – What Being a CEO Lawyer Looks Like 

25:50 – Success Story: From Chaos to Growth 

26:50 – Final Takeaway: It Doesn’t Have to Be So Hard 

Most people facing legal problems don’t see them as legal at all—they see them as life problems with landlords, employers, or benefits agencies. That disconnect leaves millions without meaningful help, even when lawyers or courts are available. 

In this episode, Zack Glaser talks with Professor Rebecca Sandefur (Arizona State University, American Bar Foundation) and Matthew Burnett (Georgetown Law, ABF) about their research on community justice workers and why people-centered solutions may be the key to closing the justice gap. 

They explore how community justice workers operate in Alaska and beyond, why legal help doesn’t always have to come from lawyers, and how rules around unauthorized practice of law are evolving. You’ll hear evidence that trained non-lawyers can be just as effective—sometimes more so—than attorneys in resolving critical issues like housing or benefits. 

Rebecca and Matthew also discuss what “success” really means: scalable, sustainable programs that meet people where they are, in their own communities, in their own language. And they argue that broadening access to justice isn’t just about legal services—it’s about strengthening democracy itself. 

This episode is for lawyers, policymakers, and innovators who want to reimagine how legal help is delivered—and build a justice system that actually works for the people it’s meant to serve. 

Additionally, Zack and Stephanie talk about the upcoming ClioCon 2025 in Boston, MA. Check out the conference and get your tickets at cliocon.com. Use the code “LawyeristxClioCon” for a $300 discount on your ticket. 

Listen to our other episodes on Access To Justice: 

If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. 

Access more resources from Lawyerist at lawyerist.com. 

Chapters/Timestamps: 

00:00 – Fall & ClioCon in Boston
05:24 – Meet Rebecca Sandefur & Matthew Burnett
06:50 – A People-Centered Justice Approach
11:08 – Community Justice Workers Explained
15:55 – Legal Help Without Lawyers
20:31 – What Success Really Looks Like
25:23 – State Models & Next Steps
34:30 – Scaling Justice & Strengthening Democracy
38:49 – Final Takeaways 

Learn how to overcome busyness, start meaningful conversations, and build lasting adult friendships that enrich both your personal and professional life. In this episode, Stephanie Everett talks with Kat Vellos, author of We Should Get Together: The Secret to Cultivating Better Friendships, about practical ways to form new connections, deepen existing relationships, and create a sense of community. You’ll discover strategies for moving beyond small talk, making the most of your time, and using Kat’s four “seeds of connection” framework to help relationships thrive. 

Kat shares research-backed insights on why friendships matter for well-being, how to integrate connection into your daily life without adding more to your to-do list, and ways to authentically connect with neighbors, colleagues, and acquaintances. Whether you’re looking to expand your circle, reconnect with old friends, or foster deeper ties in your professional network, this conversation offers actionable ideas you can start using today. 

Listen to our other episodes on Careers & Professional Development. 

Episode #572 – Practical Courage Skills Every Lawyer Needs, with Jim Detert (leadership and professional growth) Apple | Spotify | LTN 

Episode #567 – From Quiet to Confident: Redefining Success as an Introverted Lawyer, with Heidi Brown (confidence-building for career success) Apple | Spotify | LTN 

Episode #564 – The Gift in the Struggle: Leveraging Emotional Intelligence for Growth Apple | Spotify | LTN 

Episode #520 – The Truth About Lawyer Self‑Care: Prioritize or Suffer (personal well-being integral to professional longevity) Apple | Spotify | LTN 

If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. 

Access more resources from Lawyerist at lawyerist.com. 

Links from the episode:  

 Learn More about LabCon 

We Should Get Together: The Secret to Cultivating Better Friendships 

Chapters: 

00:56 – Lab Con: Hands-On Business Building for Lawyers 

04:43 – Meet Kat Vellos: Author & Friendship Expert 

08:47 – Why Adults Have Fewer Close Friends Today 

13:44 – Finding Time for Friends & the “Seeds of Connection” 

16:20 – How to Meet Neighbors and Build Local Ties 

18:53 – Moving Beyond Small Talk with Meaningful Questions 

22:49 – Using Conversation Prompts to Connect at Work 

26:30 – Committing to Local Friendships & Staying Connected 

Learn how to navigate difficult conversations, manage risk, and lead with integrity in legal settings by building courage as a practical skill. In this conversation, Stephanie Everett is joined by Jim Detert, professor at UVA’s Darden School of Business and author of Choosing Courage: The Everyday Guide to Being Brave at Work. 

Together, they explore why speaking up at work is so hard, how fear and stress shape behavior, and what lawyers can do to build confidence over time. Jim introduces tools like the “courage ladder” to help professionals take small, strategic steps toward more effective and values-aligned leadership. 

Legal professionals will gain: 

Ideal for lawyers, firm leaders, and legal professionals who want to take more intentional action in their work and leadership. 

Listen to our other episodes on personal leadership: 

 Episode 491: Crafting Your Purpose-Driven Leadership Vision, with Leticia DeSuze Apple | Spotify | LTN 

Episode 494: How to Stop Procrastination and Conquer Your To-Do List, with Paul Unger Apple | Spotify | LTN 

Episode 499: Conquering Self‑Doubt, with Tim Atler Apple | Spotify | LTN 

Episode 508: From Retreat to Rebrand, with Patricia Mancabelli Apple | Spotify | LTN 

If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. 

Access more resources from Lawyerist at lawyerist.com. 

Chapters/Timestamps: 

0:00 – Contranyms & Clarity in Legal Language 

2:39 – Meet Jim Detert: Leadership Professor & Author of Choosing Courage 

3:18 – Why Speaking Up at Work Feels So Hard 

4:56 – Courage Is Not a Personality Trait: Debunking the Myths 

6:28 – Practicing Bravery Like a Skill: The Importance of Reps 

7:30 – Fear, Physiology, and Mindset: What’s Really Holding You Back 

10:40 – From Performance to Growth: Reframing Stress and Risk 

13:18 – How to Start Tough Conversations Without Fluff 

16:39 – When Courage Gets Risky: Speaking Up in Politicized Professions 

20:20 – Values vs. Aspirations: What Do You Really Stand For? 

26:51 – The Long-Term Costs of Staying Silent 

28:49 – Building a Courage Ladder: Start Small, Scale Up 

32:34 – First Steps to Practicing Everyday Courage 

33:34 – Final Reflections: Leading with Bravery at Work 

Many law firm owners want to foster inclusive workplaces—but aren’t sure how to do it without missteps or performative gestures. Professor Tanya Hernandez of Fordham Law School joins Stephanie Everett to unpack what DEI really means, where it comes from legally, and how small firms can approach it with clarity and intention. 

The conversation explores how unconscious bias shows up in hiring and evaluation, why culture fit can be a red flag, and how to implement practical guardrails that promote fairness without needing a big HR department. Tanya also clears up legal misconceptions about DEI post–Supreme Court ruling and offers smart, research-backed tips for making firms more equitable—without making a scene. 

This episode is a thoughtful guide for law firm leaders who want to build stronger, fairer teams—one intentional decision at a time.  

Listen to our other episodes on DEI & Belonging: 

#450: The Power of Building Belonging, with Dr. Terrell Strayhorn Apple | Spotify | Lawyerist  

#105: How Small Firms Can Promote Diversity, with Dr. Heather Hackman Apple | Lawyerist 

#242: Brave, Not Perfect, with Reshma Saujani Apple | Lawyerist 

Have thoughts about today’s episode? Join the conversation on LinkedIn, Facebook, Instagram, and X!  

If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you. 

Access more resources from Lawyerist at lawyerist.com. 

Chapters/Timestamps: 

2:09 – Meet Professor Tanya Hernandez: DEI Legal Scholar 

2:44 – What DEI Really Means: The Civil Rights Foundation 

6:41 – Why Small Firms Should Care: The High Stakes of Small Teams 

9:46 – Culture Fit or Bias? Rethinking How We Hire 

17:04 – Guardrails: Tools to Catch Your Own Bias 

22:07 – Is Your Culture Inclusive? Rethinking Team Bonding 

24:04 – Where to Start: Learning from the Next Generation 

26:14 – Asking the Right Questions: Curiosity Without Burden 

28:27 – DEI Is Not Illegal: Clarifying Misconceptions 

30:54 – Skip the Slogans: Doing the Real Work Without Performative DEI