LBM Talks

What’s working on social media right now?

In this episode of LBM Talks Social Media, Sally Lacey chats with Dakota County Lumber marketing specialist Sadie Hoyt about the realities of being a solo marketer in the LBM industry.

From Instagram carousels and LinkedIn strategy to shadow bans, creator-style content, and building company culture online, this is an honest conversation between two marketers sharing what they’re seeing, testing, and learning in real time.

February 2025 episode with Sadie: https://open.spotify.com/episode/3f165GGm1u6uAyg7Cwo1FQ?si=9ccd94c03caa4660

Sunny's CEO Instagram: https://www.instagram.com/sunnylbowman/

Sales reps and credit managers have a complicated relationship, and in this episode, Thea Dudley says the quiet parts out loud.

From incomplete paperwork and unauthorized terms to “just this once” policy exceptions, Thea breaks down the biggest frustrations credit departments face when working with sales teams in the lumber and building materials industry.

Sponsored by Nuvo.

In this episode of LBM Talks Social Media, Sally Lacey talks with David Strano and Leah Wallace from Ambridge Do It Best Home Center about how their funny, community-focused social media content helped make their store a local favorite.

From employee-led reels to customer involvement, David and Leah share how they use social media to stay connected with their community and keep their business front of mind.

If you want to unlock the power of social media in your community, this episode is for you.

Check out their Facebook page: https://www.facebook.com/ambridgedoitbest

In this episode of LBM Talks Credit, Thea Dudley sits down with Michelle Kelly, Senior Credit Manager at Mansfield Energy, to talk about the growing talent gap in credit—and how companies can start building their own pipeline.

Michelle shares how her team transformed internships into a meaningful, structured program that delivers real value on both sides, creating job-ready analysts while giving interns hands-on experience that goes far beyond busywork.

If you’re thinking about the future of your team—or struggling to find talent—this episode is a must-listen.

In this solo episode, Sally Lacey shares her key takeaways from Social Media Week 2026 in New York City, and what they mean for social media managers.

She covers five key takeaways, including why having fun with your content matters more than you think, how to stay agile in a fast-moving landscape, what’s really changing with the algorithm, and why long-form content still deserves your attention.

If you’ve ever felt stuck in planning mode, overwhelmed by metrics, or disconnected from your content, this episode offers a grounded, relatable perspective.

Most leadership teams don’t fully understand what their credit department is up against—and it’s costing them.

In this episode of LBM Talks Credit, Thea Dudley shares five things every leader needs to know about managing credit, including:

• Why your team is dealing with “data chaos”
• The shift to real-time credit data (and why it matters)
• Why credit needs a seat at the table
• The KPIs you should actually be tracking
• How better alignment leads to stronger cash flow

If you want your credit team to operate like a strategic powerhouse—not just a back-office function—this episode is for you.

Sponsored by Nuvo—making it faster and easier for LBM suppliers to activate new customers, streamline credit workflows, and access real-time insights. Visit nuvo.com to learn more.

Social media isn’t just marketing—it’s communication.

In this episode, Nathan Cain of Matt’s Building Materials shares how their company transformed its social media strategy after a major fire brought unexpected attention to their business. What started as inconsistent posting turned into a focused, people-driven approach that prioritizes authenticity and community.

Nathan breaks down the realities of working with an agency, why they ultimately brought content in-house, and how simple employee-focused posts consistently outperform polished product content.

A must-listen for LBM dealers looking to simplify their strategy and create content that actually connects.

Payment portals are becoming more common in the LBM industry—but they’re not always making life easier.

In this episode, Thea Dudley and Robert Tiffin discuss how AP-side portals are changing the invoicing and payment process, often leading to delays, added complexity, and new risks for dealers.

They explore the real-world impact on credit teams, the challenges of training and adoption, and what this shift means for cash flow and customer relationships.

Sponsored by Nuvo, the smarter way for LBM suppliers to streamline credit onboarding and start selling faster.

In this episode of LBM Talks Social Media, Sally Lacey talks with McCoy Clark of Gifford Lumber about how humor is driving engagement and helping their business stand out.

At just 21, McCoy has built a strong social media presence by focusing on authentic, entertaining content instead of overly polished posts. He shares how he comes up with ideas, adapts content for different platforms, and turns everyday moments into videos that customers actually want to watch.

You’ll also hear what he’s learned about what works (and what doesn’t), why consistency matters, and how LBM companies can create better content without overthinking it.

Credit isn’t black and white. It’s gray.

In this episode, Thea Dudley breaks down the reality of credit management in the LBM industry: making high-pressure decisions with incomplete information. From navigating risk and relationships to relying on instinct and experience, she shares how credit professionals operate when there are no clear answers.

Learn how to approach uncertainty, apply the 4 C’s of credit, and build the confidence needed to make the call—even when the data isn’t there.

If you’ve ever felt the pressure of approving (or denying) a deal without all the facts, this episode is for you.

Check out Nuvo: https://nuvo.com