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The Makeup Insider is a fortnightly podcast exploring the life and career of makeup artists, hosted by freelance MUA Vanessa Barney. This week: Getting personal with Owen Holloway, who is the lead stylist at major Australian fashion retailer.

Styling is a role Owen fell into. His manager saw his potential and put him forward for the role. Starting out styling mannequins then progressing onto models, then moving overseas to work in Top Shop, New Look then on to freelancing. On his return to Australia, he worked for Cotton On Group and Myer. Owen offers a wonderful insight into E-comm.

What we talk about:

• How the day runs in E-comm
• His preferred hair and makeup E-comm look
• Booking MUA’s
• Insta vs web portfolio - work he looks for in a folio
• Red flags as to why he wouldn’t book a MUA
• How long a MUA should take
• Why he wouldn’t rebook a MUA
• How often to step in, on set for touch ups
• Taking photos of the talent for social media

 

Insight into E-Comm presale.

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