People are always looking for new leads. That’s good, but sometimes if you converted a little more of what you have, you would get more business in. On today’s podcast, Jen Du Plessis chats with Gustavo Munoz Castro, a former Microsoft engineer turned real estate agent turned Inside Sales guru, about lead generation and conversion. They also look into what’s happened to the mortgage and real estate industry with where we are with COVID. Having been through seven different market shifts in his career in mortgage lending for over 35 years, Gustavo says if we are to survive and come out of COVID, it’s important that you have systems put into place and a foundation from the get-go.

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