In this value-packed episode, Bob Houchin sits down with Chris Vance, a marketing expert and coach at CertainPath, to discuss the key strategies every home service contractor needs to scale their business. Chris dives deep into actionable marketing insights for the HVAC, plumbing, electrical, and roofing trades, covering everything from branding basics to advanced digital marketing tactics. Whether you’re a two-truck operation or looking to grow TO A $100MM home services business, Chris shares practical advice on optimizing your marketing budget, leveraging your brand, and staying ahead of the competition. Plus, they explore how to weather the shoulder season and highlight the importance of maintaining customer relationships. Tune in for expert tips and real-world strategies that will take your business to the next level! 

Show Notes 

The Successful Contractor Podcast is a part of the CertainPath family.  CertainPath builds successful home service businesses—and has for 25 years.  We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible.  Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.  

FOLLOW CERTAINPATH: 

Facebook: https://www.facebook.com/CertainPath 

Linkedin: https://www.linkedin.com/company/certainpath 

Instagram: https://www.instagram.com/certainpath/ 

Thank you to our sponsors: 

Moen.  As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen, bath, and smart water security products, each delivering the best possible combination of meaningful innovation, useful features, and lasting value. Moen strives to be the most durable, reliable, and easy to install brand of faucets. Moen leans on Pros to help continue to drive consumer innovation needs and influence Moen’s engagement with consumers in a meaningful way. For More information, visit https://plumber.moen.com/   

HD Supply. At HD Supply, our job is helping you do yours. We are uniquely positioned to help drive your business through unrivaled access to professional-grade Plumbing, Electrical and HVAC products and innovative business solutions such as our Stockwise Inventory Management program fully customizable to meet your needs and improve productivity. Our national network of distribution centers and more than 2200 store locations provide national reach with a local focus, providing unmatched convenience and product availability. We Power Pros to Do More.  

Staples- Staples is the leading provider in office supplies offering a vast selection of products and services. Over the last 2 years, Staples has also become one of the US largest janitorial suppliers as well. From your everyday business essentials to your office furniture, printing, facilities and breakroom, Staples can do it all. Staples offers benefits to help create efficacies in procurement and consolidate vendors to streamline internal processes. Visit wwww.staplesadvantage.com for learn more. 

Amana. Amana® brand is a premium brand from Daikin, the world’s #1 indoor comfort solutions company with over 20,000 employees in just North America!   Originating eight decades ago, the Amana brand is synonymous with long-lasting, premium-quality products. Chances are, you and generations before you have enjoyed the dependable performance and longevity that the Amana brand continues to deliver. Today, Amana brand systems, like the new S-Series side discharge system with inverter technology, are manufactured with high-quality materials and innovative technologies. The unique design and excellent energy-efficient performance of the S-Series is a fraction of the size of other Amana brand systems. Because of its slim design, it is easy to transport and install. The Amana brand S-series system is available in AC, heat pump, and dual fuel configurations. Every Amana brand indoor comfort product is built to our highest standards. The S-series is no different. Take comfort with its 10-year parts and Lifetime Unit Replacement limited warranties*. For more information on the Amana S-Series, “Follow” the Amana brand on LinkedIn, Facebook, Instagram and YouTube.  

Shubee- ShuBee makes it easy to take your customer service to the next level. Show your clients you care with their full line of extra-large, extra durable products made specifically to protect their home or business. ShuBee products were made by service professionals for service professionals. None of those cheap, thin shoe covers that tear on the job. Their booties are made tough. They have surface protection products for every floor type to make sure you don’t leave behind scuffs or scrapes. And don’t forget their coveralls. Made with an extra long torso for ease of motion, while keeping your uniform clean all day. Let ShuBee prevent the hassle of clean up by preventing the mess in the first place. Put your best foot forward with ShuBee today. Visit their website at www.shubee.com or give them a call today and mention coupon code CPPOD10 to receive 10% off your next order.