Serial challengers reveal how a distinctive mindset has fuelled their success. 

Leaders Live is our monthly studio talk show on hot button issues facing the industry, featuring interviews with leaders from across and beyond sport. On this episode, we unpack what ‘the challenger mentality’ actually means, analyse what it takes to build something new, and explore how to make an impact with something different in the sports industry. 

There’s something inherent in sport about the concept of ‘the challenger’. Not just a necessary half of any one-on-one contest, but something deeper: a romantic notion of potential triumph against the odds; a compelling story that sweeps people up and drives competitors and fans alike; a mindset that inspires, energises and informs strategy. But what about the business of sport? Do the same notions apply here? And how do the most successful start-ups use the challenger mentality to their advantage? 

To help us answer these questions, we are joined by Philip Sharpe, Managing Director and Chief Operating Officer of Infront X, who is an expert in helping global sport brands engage with audiences and monetize their investments by identifying opportunities enabled by digital technology.  

Our second guest is Tim Godfrey, Chief Marketing Officer of the Professional Triathletes Organisation, a two-year-old entity that seeks to showcase the passion, ability, setbacks and accomplishments of all those who participate in triathlon, from newbies to professionals, through motivational content, inspiring events such as the Collins cup, and first-of-its-kind ranking technology. 

Last but certainly not least we are joined by Sharon Fuller, Chief Content Officer at the new eSkootr Championship, the world’s first electric scooter racing series. Launching this year in six different countries across Europe and North America, the series’ goal is to revolutionise micromobility by turning it into a competitive sport for the very first time. The mixed-gender championship has a mission to drive positive change in sport by advocating for inclusion, accessibility and sustainability. 

If you would also like to watch this episode in video form, visit https://twitter.com/LeadersBiz/status/1496499676299808773?s=20&t=ZrbEETMbE_vJWO8UAnLIwg 

On 16th and 17th March, we are partnering with Abu Dhabi Sports Council to bring you The Leaders Sport Business Summit Abu Dhabi. To find out more and register your interest, please go to https://www.leadersinsport.com/AD2022