In today’s episode, I’m sitting down with Alex (Templeton) O’Connor as we discuss Alex’s life on the ranch, her relationship with her dad, and the joys and challenges of balancing motherhood and ranching. Alex also shares her experiences of being a woman in a male-dominated industry and the importance of being strong-willed. 

Alex is a 31 year old farmer and rancher living in Northwestern Missouri. She’s living the life she’s always wanted; right in her hometown, working on her family's farming and ranching operation. Her opinion of the "finer things in life" may be a little different than most ...She loves a cold beverage after a long day of working outside in the heat, heifers that calve in a tight window, freezing temperatures on the opening day of deer season, and getting her hair done. 

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As we find ourselves in the last week of the year, it’s so important to reflect back on the past year as well as look ahead to your upcoming goals. On today’s episode, I’m going to share the value of using a data-driven approach as you set goals, the importance of celebrating achievements, and my personal journey of self-awareness and growth. 

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

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On today’s episode, I have the inspiring Amanda Kimes as a guest on the show and we’re talking all about scaling a business. Amanda shares the value of having an organized hiring plan, the necessity of slowing down to focus on internal restructuring, and tips when it comes to working with friends. She also shares her insights on embracing failures and the importance of trusting your gut. 

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Today’s episode is jam-packed with nuggets of wisdom and insight from my guest, Tyler Froberg. We’re covering a number of topics such as tips on agritourism, advocating for Ag, and what makes “good content.” Tyler also shares how innovation has been a huge factor in the success of their operation. 

Tyler Froberg is a 5th generation Alvinite. After Graduating Alvin Highschool in 2010, he served 4 years in the United states army. Once he came home, he attended Alvin Community College and then Texas Tech University where he received a bachelors in Agriculture. Tyler spent a short time as an Agriculture Science teacher at Alvin High School before going to run a non-profit farm training fellow veterans to be farmers. Today he proudly helps run his family farm, Frobergs Farm, alongside his uncle Alfred Froberg. He is married to Kristi Froberg who also works at the farm and they have 3 boys. 

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On today’s episode, I’m discussing the concept of “losing seasons” in both personal and professional life. I share the hardest year of my personal life, with hopes of encouraging you that tough seasons always pass and you can get through them. I also share advice on how to navigate losing seasons in your business with analyzing patterns and strategic planning and preparation. Lastly, I share both a practice and a mindset that will help you get through any hardship; whether personally or professionally.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

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On today’s episode I have the honor of chatting with Jeff Jones all about managing conflict. Whether the conflict is personal or professional, conflict is unavoidable, and I’m confident that this episode will give some helpful tips on managing and resolving conflict.

Jeff Jones currently serves as CFO for Twisted X, a footwear wholesaler based in Decatur, Texas. Resilient in helping organizations flourish, he pursues the diversity and challenges of all role types. As his leadership skills span across CFO, COO, GM, IT, HR, Sales, Trainer, and Consultant roles, Jones demonstrates that in order to understand the goals and needs of a company, you need to understand every department and, more importantly, place the right people in the best position to succeed with the leadership and tools needed. The ability to take a holistic view of an organization, and, be successful in getting the people and numbers to work in sync is his passion.

Additionally, Jones is a mental momentum coach, speaker and writer on topics that include leadership development and management, team building, conflict resolution, peacemaking, and time management. His favorite quote is “It’s better to make a difference than to make a point.”

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On today’s episode, we have the Executive Director of the National Cutting Horse Association, Jay Winborn as a guest. Jay is so well-respected and admired not only for his leadership style but also for his innovation and forward-thinking. Today we’re diving into the importance of innovation, how to instill a culture of innovation, and the value of building confidence and buy-in amongst your teammates. 

Jay Winborn has an extensive background not only in the equine industry but in growing and developing brands across all businesses. Prior to being at NCHA, Jay was the Executive Director at NRHCA. During his time at the NRCHA he developed and implemented numerous programs that doubled membership, grew both participant and spectator involvement, developed event production and led the NRCHA to financial success. Prior to the NRCHA, Jay served as Marketing Director for Hatco, and directed the Stetson and Resisitol brands for the largest hat manufacturer in the world, and the energy drink company, Red Bull as a marketing manager and event producer.

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On today’s episode, we have a special guest, Jason Adams. Jason is the founder and president of BEX Sunglasses. BEX is known for its world-class fit and for being the standard in reliable eyewear. I know first-hand the incredible quality of their product because BEX is all that my husband and I wear so I’m so excited to share this conversation with you. Jason shares his knowledge and perspective on the characteristics it takes to build a business, the importance of being a lifelong learner, and the value of a niche audience. 

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Today’s guest is the one and only Mary Pat Sass! I am so excited about this conversation because we’re discussing what led Mary Pat to leave her corporate career to come back to her husband's family farming operation and raise her kids as a stay at home mom and become a multi-passionate entrepreneur.

I know this topic will resonate with so many listeners because for so many of us, it’s on our heart to leave our corporate job to be more present with our family and our operation. But, the off-farm income is so important to our livelihood. In today’s episode, Mary Pat shares her story of navigating this big decision and leaning into what her new roles on their operation look like. 

Mary Pat Sass is a farm wife and mom who grew up on a dairy farm in Wisconsin. She married a grain farmer from Illinois and now farms alongside her husband's parents, his two brothers, and their families. She shares their farming story on social media and focuses on connecting with other farm women, hoping to inspire them to find the roles that fill their cups. She also enjoys educating consumers on farm basics. 

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Today we have the coolest guest, Nic De Castro. Nic is full of tenacity and passion, and today he shares his story of founding LandTrust. He talks about the power of trust in relationships, using tech as a connection point between two different audiences, what prepared him to launch a new business, and quite possibly the best part of his story: his growing appreciation for farmers and ranchers since the start of his company. 

Nic De Castro is an entrepreneur based in Bozeman, MT where he's building LandTrust, a recreation access network that opens up outdoor recreation opportunities on private lands across the US. Prior to founding LandTrust, Nic spent a decade in the marketing & advertising technology industry where he led sales & partnerships for early-stage companies and built relationships with Fortune 500 companies. Nic grew up fishing, surfing, spearfishing, hunting, and playing baseball in Southern California.

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