Today’s episode is a celebration of THREE years of Of The West! In honor of our birthday, we have a brand new website and brand refresh that I’m so excited for you guys to see. In this episode I’m sharing why we updated the website and some of the awesome new features it has to serve you better. I’m also sharing three of the biggest lessons I’ve learned in the last three years of business. 

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

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On today’s episode, I have guest Lindsay Branquinho and we’re talking all about how to cultivate confidence. We cover the importance of getting out of your comfort zone, that action breeds confidence, the value of leaning into who you truly are, and how it’s always worth it to be brave.

Lindsay Branquinho is a mother of three, wife of a rodeo cowboy, business owner of 10+ years, and podcast host. She grew up in Northern Arizona to a family with deep roots in agriculture and a rich heritage in the western way of life. Rodeo has been a part of her life for as long as she can remember and she left college to pursue a professional rodeo career where she met her husband, 5x world champion steer wrestler, Luke Branquinho. Together they have been raising their three boys both on the family cattle ranch in California, and now in Texas. 

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On today’s episode, I have guest Katelyn Kaney as she shares her impressive and inspiring story of navigating and growing through hard times in life and business. 

Katelyn Kaney is an American businesswoman. She is the CEO of Cattaneo Bros, a handcrafted snacks company, that was founded in 1947 and remains one of the oldest family owned and operated jerky and sausage factories in America. 

Katelyn’s journey through the loss of her parents and her brother Michael Kaney II, has left her with a renewed mission to raise awareness about healthy eating, the importance of reading ingredients, and living an active lifestyle. With a background in agriculture, she has always valued knowing where her food came from and fostering respectful relationships with ranchers and farmers.

When Katelyn is not running Cattaneo Bros you will find her in her most important role as mom to her twin 8 year old boys, Brody and Hudson. She loves to golf and do all things outdoors with her boys, as well as volunteering in the community and continuing to build on the strong foundation that her parents left for her. She also owns and operates, The Mercantile, a modern mercantile and specialty gift shop in downtown SLO and she just recently opened her new venture, The Hat Bar by Kate Kaney in downtown SLO.

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Today we’re sharing a bit of behind-the-scenes with our second Q&A episode! A few weeks ago, I had you guys submit questions about Of The West; whether the questions were about ranch life, personal life, business or entrepreneurship related - nothing was off limits. With me today is our amazing Marketing Director of Of The West, Sarah Wilson, to put me in the hot seat. Today’s particular questions are a bit more personal and will hopefully help you get to know me a bit better. 

I’ll share my answers to these questions: 

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Today we have the president of Western Livestock Journal, Logan Ipsen. I’m so excited to share Logan's career experiences and knowledge with you because his career trajectory is so relatable and encouraging. We cover the challenges and opportunities that come with staying relevant, preparing for the future, and evolving while also honoring the past. 

Logan Ipsen grew up in Montpelier, ID on a cow/calf operation where he was the fifth generation to be raised. He went on to Utah State University where he received an education in Animal Science and AgBusiness. After college, he was hired by the American Angus Association to cover CA, NV, AZ, and UT. In 2012, he transitioned to Western Livestock Journal . In 2022, National Livestock, Oklahoma City, OK, purchased WLJ and the transition into the role as president took shape. He is tasked with being a team leader, helping field staff on key accounts, and building the WLJ brand. The main goal is to find ways to bridge the gap between print vs digital.

Resources & Links:

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On today’s episode, I’m joined by Jenna Morr. Jenna has a wide range of experiences and today she shares her story on creating a life in western sports without having grown up in the industry. The power of networking, staying true to your authentic self, and the importance of over delivering are all pieces of her success that we cover today.

Jenna Morr grew up in a small town in Indiana and found herself ready to take a leap of faith into the western sports industry. Working at PBR, Cavender's, and now with Teton Ridge Sports, a western sports, entertainment, and media company where she is Director of Content and Social Media. Although her background spans experience in marketing, PR, events, and athlete relations, her primary focus is bringing to life The American Rodeo and the Arizona Ridge Riders through the storytelling of athletes, brands, and partnerships in the social and digital space. 

Her love for the western lifestyle and culture has grown beyond just a job or career, but instead a passion for elevating the industry's growth opportunities, especially for athletes. 

Jenna is an avid fan of live music, traveling, the Michigan State Spartans, and basset hounds.

Resources & Links:

Connect with Jenna:

• Follow on Instagram @thejennamorr

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Be sure to subscribe/follow the show so you never miss an episode! 

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Today we’re sharing a bit of behind-the-scenes in our first Q&A episode! A few weeks ago, I had you guys submit questions about Of The West; whether the questions were about ranch life, personal life, business or entrepreneurship related - nothing was off limits. You all had great questions and I’m so excited to answer some of them today! With me today is our amazing Marketing Director of Of The West, Sarah Wilson, to put me in the hot seat and ask me these questions.

I’ll share my answers to these questions: 

Resources & Links:

Connect with Jessie:

Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode, I’m joined by Tara Vander Dussen as we talk all about embracing change within your career, leaning into your unique experiences, and moving forward with where you’re being called. 

Tara is a dynamic and passionate individual hailing from the beautiful state of New Mexico. As a fifth-generation dairy farmer, she carries on a proud family tradition rooted in the land. While her husband, Daniel, manages the day-to-day operations of his family's dairy farm, Tara has carved out her own niche as an environmental consultant, speaker, online agriculture advocate, and podcaster. Tara's influence extends far beyond the borders of her home state. She has been invited to speak at prestigious national and global conferences, showcasing her knowledge and insights on dairy sustainability.

Resources & Links:

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On today’s episode, I’m joined by Keith Mundee, the President of American Hat Company. Keith is a very successful leader and has been at the helm of many western brands. Today he’s giving us insight as to how he has built his leadership style, qualities he looks for when hiring, tips for managing employees, the power of goal-setting, and so much more! 

Keith Mundee is the President of American Hat Company and has been in the western apparel industry for the past 23 years. He’s married to his wife of 38 years, Terri, and they have two grown daughters and five grandchildren. Keith and Terri reside in Bowie, Texas. 

Resources & Links:

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On today’s episode, I’m talking all about the power of leading by example. As a leader in any capacity, it is so important to be an encouragement to those around you by walking the walk, not just talking the talk. Life is really less about what we say, and more about what we do, and doing the things ourselves that we expect of others. 

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:

Connect with Jessie:

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices