From the Leaders Sport Business Summit in New York this March, former Coca-Cola marketer Scott McCune helms a discussion on the merits, measurements and impacts that come with an official Olympic association.
Janet Fletcher, brand director, Olympics & Sports Marketing at Proctor & GambleTrudy Hardy, VP of marketing at BMW North AmericaPhil Pacsi, VP consumer marketing at Bridgestone North AmericaLisa Baird, CMO, US Olympic CommitteeThe birth, evolution and impact of P&G's game-changing 'Thank you, Mom' campaignBMW's integration into the fabric of US Olympic preparation and performanceBridgestone's first crack at an Olympic Games: why it's activating in the US, Brazil, South Korea and Japan only this yearThe link between a US presidential election and a Summer Games, and why the American public might need a feel-good dose of healthy patriotism a little more than usual