As part of our leadership series, we’ll speak with Jeff Tovar, Owner of Tovar Snow Professionals in East Dundee, Illinois. Tovar is an original SIMA board member as well as author of “Success Leaves Clues: Tips that worked for me.”. We’ll learn about Tovar’s transition from veterinarian student/football player to snow warrior/businessman. Plus, we talk about where the snow and ice industry is going and how the Tovar Way led to a chance meeting with Richard Branson.