Steve Wheatcroft is an entrepreneur with many years of experience leading in snow, as well as starting and growing new companies and initiatives. He currently serves as CEO of ULS, a large landscaping design, construction and maintenance company that specializes in snow and ice management. He also is the founder of Spectrum Equipment, which provides end-to-end equipment management solutions, including sales and rentals of heavy equipment and snow attachments. He also helped create the Western Canadian Snow & Ice Summit, a regional snow-specific show that includes education, networking, and equipment expo.