In this episode, we sit down with Pete Steege, B2B growth strategist and founder of B2B Clarity, about the unique challenges faced by “accidental CEOs” – technical experts who find themselves in leadership roles without a roadmap. Drawing parallels to product managers (many of whom also come from technical backgrounds), Pete explores how engineering minds can shift from designing systems to building businesses.

You’ll learn how to define your “true story,” align around a bullseye market, and foster a culture of clarity and accountability. Plus, Pete shares tools you can use to eliminate friction and scale smart.

For takeaways, tools, and a free assessment, visit: b2b-clarity.com/chat