What is it like to lead the strategy team in a social media agency right now? How can brands capitalize on social media platforms without just spraying content everywhere and praying for it to work? Are playbooks and creative brief templates relevant to social media strategy? These questions and more are answered in this Sweathead episode with Rob Engelsman, Head of Strategy & Relevance at Annex88.

As the Head of Strategy & Relevance, Rob leads a team that works with brands like adidas Originals, Courvoisier, HUGO BOSS, and Keurig Dr. Pepper. He created the Science of Hype, a methodology for measuring viral influence of ideas, products, and brands. Previously, Rob spent time at Droga5 and Huge, developing social & brand campaigns for smartwater, DICK’S Sporting Goods, Cap’n Crunch, and more.

Connect with Rob at @rcengelsman on Twitter, IG, and LinkedIn.

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