Learn Marketing

Learn Marketing

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Learn Marketing episodes

  • S4C4A2 What is the changing environment?

    Season/Course 4: Marketing Channels & Communication

    Chapter 4: Communication

    Abstract 2

    What is the changing environment? The marketing environment refers to all internal and external factors, which directly or indirectly influence the organization's decisions related to marketing activities. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C4A1 What are communication channels?

    Season/Course 4: Marketing Channels & Communication

    Chapter 4: Communication

    Abstract 1

    What are communication channels? A communication channel refers either to a physical transmission medium such as a wire or to a logical connection over a multiplexed medium such as a radio channel in telecommunications and computer networking. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C3A6 What are the 3Rs of Influence?

    Season/Course 4: Marketing Channels & Communication

    Chapter 3: Media

    Abstract 6

    What are the 3Rs of Influence? The 3 Rs of Influence: Reach, Resonance, and Relevance. Getting the key players who have the power to influence purchasing decisions for your company on your side can supercharge awareness and lead generation, but the effort you put into building relationships with them is only as impactful as the effect those influencers have on their communities. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    4 min
  • S4C3A5 What is a social influencer?

    Season/Course 4: Marketing Channels & Communication

    Chapter 3: Media

    Abstract 5

    What is a social influencer? Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C3A4 What is earned media?

    Season/Course 4: Marketing Channels & Communication

    Chapter 3: Media

    Abstract 4

    What is earned media? Earned media is publicity or exposure gained from methods other than paid advertising. Let's understand these marketing channels in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    4 min
  • S4C3A3 What is owed media?

    Season/Course 4: Marketing Channels & Communication

    Chapter 3: Media

    Abstract 3

    What is owed media? Owned media is anything under companies' direct control such as websites, newsletters, catalogs, and blogs. Social media is usually treated as owned and earned. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C3A2 What is paid media?

    Season/Course 4: Marketing Channels & Communication

    Chapter 3: Media

    Abstract 2

    What is paid media? Paid media refers to external marketing efforts that involve paid placement, such as pay-per-click advertising, branded content, and display ads. Paid media is an essential component of revenue growth and brand awareness for online businesses. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C3A1 What is a media channel?

    Season/Course 4: Marketing Channels & Communication

    Chapter 3: Media

    Abstract 1

    What is a media channel? A media channel is a medium between a brand and its target audience. It helps communicate advertising messages to your customers effectively via the most suitable channel. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    5 min
  • S4C2A7 What is exclusive distribution?

    Season/Course 4: Marketing Channels & Communication

    Chapter 2: Distribution Channels

    Abstract 7

    What is exclusive distribution? This is a type of distribution in which only one distributor is authorized to sell a specific product within a particular territory. The legality of an exclusive distribution agreement can vary depending on the specifics of the case. Let's understand this exclusive distribution in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C2A6 What is selective distribution?

    Season/Course 4: Marketing Channels & Communication

    Chapter 2: Distribution Channels

    Abstract 6

    What is selective distribution? Selective distribution is a marketing strategy focusing on selling certain types of products via a select network of retailers, resellers, or wholesalers. Distributors take this approach as a middle road between intensive and exclusive forms of distribution. Let's understand this selective distribution in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min

About Learn Marketing

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Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing.