Learn Marketing

Learn Marketing

By Learn with ADmyBRANDBusinessMarketing
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Learn Marketing episodes

  • S4C6A6 What is conative?

    Season/Course 4: Marketing Channels & Communication

    Chapter 6: Communication Process

    Abstract 6

    What is conative? Conviction is the stage in the purchase process when a customer's good thoughts about a brand become a certainty. At this time, consumers have resolved their doubts and are no longer switching brands. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C6A5 What is Affective?

    Season/Course 4: Marketing Channels & Communication

    Chapter 6: Communication Process

    Abstract 5

    What is Affective? The affective component is concerned with a person's emotional reactions and includes whether such reaction is positive or negative, good or bad, desirable, likable, and evaluative judgment. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    1 min
  • S4C6A4 What is cognitive?

    Season/Course 4: Marketing Channels & Communication

    Chapter 6: Communication Process

    Abstract 4

    What is cognitive? Cognitive advertising is a form of marketing that relies on AI and consumer behavior to create a personalized relationship with the customer that can increase engagement and ROI. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C6A3 What is MicroModel?

    Season/Course 4: Marketing Channels & Communication

    Chapter 6: Communication Process

    Abstract 3

    What is MicroModel? This micromodel is a theoretical, systematic approach to understanding how to target your market and the steps to get your target audience to take action. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C6A2 What is the target audience?

    Season/Course 4: Marketing Channels & Communication

    Chapter 6: Communication Process

    Abstract 2

    What is the target audience? A target audience is a group of consumers within a target market identified as the recipients of a specific advertisement or message. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C6A1 What is the communication process?

    Season/Course 4: Marketing Channels & Communication

    Chapter 6: Communication Process

    Abstract 1

    What is the communication process? The communication process is made up of four key components. Those components include encoding, medium of transmission, decoding, and feedback. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C5A10 What is personal selling?

    Season/Course 4: Marketing Channels & Communication

    Chapter 5: Marketing Communication Mix

    Abstract 10

    What is personal selling? Personal selling is a component of the promotional mix, and it is the skill of persuading prospects or customers through one-on-one conversation. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C5A9 What are public relations?

    Season/Course 4: Marketing Channels & Communication

    Chapter 5: Marketing Communication Mix

    Abstract 9

    What are public relations? Public relations is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception. Public relations and publicity differ in that PR are controlled internally, whereas publicity is not controlled and contributed by external parties. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    4 min
  • S4C5A8 What is direct marketing?

    Season/Course 4: Marketing Channels & Communication

    Chapter 5: Marketing Communication Mix

    Abstract 8

    What is direct marketing? Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C5A7 What is sales promotion?

    Season/Course 4: Marketing Channels & Communication

    Chapter 5: Marketing Communication Mix

    Abstract 7

    What is sales promotion? A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand for its product or service. There are many reasons why a business may choose to use a sales promotion (or ‘promo’), but the primary reason is to boost sales. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min

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Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing.