Learn Marketing

Learn Marketing

By Learn with ADmyBRANDBusinessMarketing
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Learn Marketing episodes

  • S4C8A1 What is multichannel marketing?

    Season/Course 4: Marketing Channels & Communication

    Chapter 8: Channels Jargons

    Abstract 1

    What is multichannel marketing? Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C7A9 What are the challenges to media planning?

    Season/Course 4: Marketing Channels & Communication

    Chapter 7: Media Planning Strategy

    Abstract 9

    What are the challenges to media planning? Media planning is fast becoming difficult by the accelerating fragmentation of the media market and it has become all the more challenging to balance these media options and work out a winning media combination for clients. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    4 min
  • C4C7A8 What is choosing a voice?

    Season/Course 4: Marketing Channels & Communication

    Chapter 7: Media Planning Strategy

    Abstract 8

    What is choosing a voice? The tone employed to convey a message is referred to as the "voice" of a piece of information. It is determined by elements such as word choice and sentence length in written literature. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C7A7 What is setting reach and frequency goal?

    Season/Course 4: Marketing Channels & Communication

    Chapter 7: Media Planning Strategy

    Abstract 7

    What is setting reach and frequency goal? By setting up a Reach and Frequency campaign in Ads Manager, you can predictably reach your chosen audience while controlling the number of times that your audience sees your ads as well as the days on which they see your ads, the times of day that they see them and in which order they see them. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C7A6 What is leveraging audience targeting?

    Season/Course 4: Marketing Channels & Communication

    Chapter 7: Media Planning Strategy

    Abstract 6

    What is leveraging audience targeting? The process of identifying who to share a message with and how to locate them is known as audience targeting. Most marketers start their audience by creating buyer personas, which are fictionalized versions of the individuals they want to attract. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C7A5 What is coordinating the channel mix?

    Season/Course 4: Marketing Channels & Communication

    Chapter 7: Media Planning Strategy

    Abstract 5

    What is coordinating the channel mix? The integration of marketing channels involves a process known as multi-channel retailing. Multi-channel retailing is the merging of retail operations in such a manner that enables the transacting of a customer via many connected channels. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C7A4 What is the determining the relevant timeline?

    Season/Course 4: Marketing Channels & Communication

    Chapter 7: Media Planning Strategy

    Abstract 4

    What is the determining the relevant timeline? Timelines are useful to document any type of development, providing an easy-to-understand history and helping viewers to understand past and ongoing trends. The tools are also useful for management tasks. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C7A3 What is selecting relevant media channels?

    Season/Course 4: Marketing Channels & Communication

    Chapter 7: Media Planning Strategy

    Abstract 3

    What is selecting relevant media channels? Channels are digital or traditional platforms that provide content to users. Television, radio, and print advertisements are examples of traditional channels. Social media, websites, email, and other online platforms. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C7A2 What are the components of media planning strategy?

    Season/Course 4: Marketing Channels & Communication

    Chapter 7: Media Planning Strategy

    Abstract 2

    What are the components of media planning strategy? The media plan is broken down into four stages; market analysis, the establishment of media objectives, media strategy development and implementation, and evaluation and follow-up. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C7A1 What is a media planning strategy?

    Season/Course 4: Marketing Channels & Communication

    Chapter 7: Media Planning Strategy

    Abstract 1

    What is a media planning strategy? Media planning is the process of determining how, when, and to what audience a branding or advertising message will be delivered. A media planner analyzes how a message is intended to support a marketing or advertising strategy and then develops tactics to share that message in the right places with the right people. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min

About Learn Marketing

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Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing.