Learn Marketing

Learn Marketing

By Learn with ADmyBRANDBusinessMarketing
Download on the App Store

Learn Marketing episodes

  • S5C1A1 What is the value delivery process?

    Season/Course 5: Market Strategy & Frameworks

    Chapter 1: Basic Concepts of Planning

    Abstract 1

    What is the value delivery process? The value delivery process includes choosing (or identifying), providing (or delivering), and communicating superior value. A value chain is a tool for identifying key activities that create value and costs in a specific business. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    5 min
  • S4C9A4 What is the benefit of partnerships?

    Season/Course 4: Marketing Channels & Communication

    Chapter 9: Value Network

    Abstract 4

    What is the benefit of partnerships? One of the advantages of having a business partner is sharing the labor. Having a partner may not only make you more productive, but it may afford you the ease and flexibility to pursue more business opportunities. It might even eliminate the downside of opportunity costs. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    5 min
  • S4C9A3 🎯 Case Study: Starbucks

    Season/Course 4: Marketing Channels & Communication

    Chapter 9: Value Network

    Abstract 3

    Case Study: Starbucks Starbucks is a well-known brand across the globe. How does Starbucks determine which audience to target and which age group to focus on? Let's take a look at the case study of Starbucks to understand that.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    7 min
  • S4C9A2 What is an element in the value network?

    Season/Course 4: Marketing Channels & Communication

    Chapter 9: Value Network

    Abstract 2

    What is an element in the value network? The value chain framework is made up of five primary activities -- inbound operations, operations, outbound logistics, marketing and sales, service -- and four secondary activities -- procurement and purchasing, human resource management, technological development and company infrastructure. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    5 min
  • S4C9A1 What is a value network?

    Season/Course 4: Marketing Channels & Communication

    Chapter 9: Value Network

    Abstract 1

    What is a value network? A value network is a set of connections between organizations and/or individuals interacting with each other to benefit the entire group. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    4 min
  • S4C8A6 What is a pull strategy?

    Season/Course 4: Marketing Channels & Communication

    Chapter 8: Channels Jargons

    Abstract 6

    What is a pull strategy? A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products and draw (“pull”) consumers to the product. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C8A5 What is a push strategy?

    Season/Course 4: Marketing Channels & Communication

    Chapter 8: Channels Jargons

    Abstract 5

    What is a push strategy? A push marketing strategy, also called a push promotional strategy, refers to a strategy in which a firm attempts to take its products to consumers – to “push” them onto consumers. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C8A4 What are the differences between multichannel and omnichannel?

    Season/Course 4: Marketing Channels & Communication

    Chapter 8: Channels Jargons

    Abstract 4

    What are the differences between multichannel and omnichannel? Omnichannel retail typically refers to the way brick-and-mortar stores and a business' online operations work in tandem. Multichannel retail refers to a business with physical storefronts and online stores, but the operations are siloed into separate channels of the overall business rather than integrated. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C8A3 What is an omnichannel marketing communication system?

    Season/Course 4: Marketing Channels & Communication

    Chapter 8: Channels Jargons

    Abstract 3

    What is an omnichannel marketing communication system? The omnichannel communications experience involves using different channels, or methods of connecting with customers and integrating them so the customer experience is seamless, regardless of the channel they use. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C8A2 What is an integrated marketing communication system?

    Season/Course 4: Marketing Channels & Communication

    Chapter 8: Channels Jargons

    Abstract 2

    What is an integrated marketing communication system? Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min

About Learn Marketing

From the publisher's feed

Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing.