Learn Marketing

Learn Marketing

By Learn with ADmyBRANDBusinessMarketing
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Learn Marketing episodes

  • S4S5A6 What is TTL?

    Season/Course 4: Marketing Channels & Communication

    Chapter 5: Marketing Communication Mix

    Abstract 6

    What is TTL? 'TTL' is the abbreviation for 'Through The Line Marketing.' This is an integrated marketing approach in which a company uses both BTL and ATL marketing methods to target their consumer base and convert them. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C5A5 What is BTL?

    Season/Course 4: Marketing Channels & Communication

    Chapter 5: Marketing Communication Mix

    Abstract 5

    What is BTL? 'BTL Marketing' stands for 'Below the Line Marketing'. This kind of marketing is the kind of marketing that targets specific groups of people with a focus. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C5A4 What is ATL?

    Season/Course 4: Marketing Channels & Communication

    Chapter 5: Marketing Communication Mix

    Abstract 4

    What is ATL? ATL is an acronym for Above The Line Marketing. This type of marketing has a very broad reach and is mostly untargeted. Consider a nationwide television campaign in which the same commercial is broadcast on many networks across the country. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C5A3 What are the three basic advertising aims?

    Season/Course 4: Marketing Channels & Communication

    Chapter 5: Marketing Communication Mix

    Abstract 3

    What are the three basic advertising aims? Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C5A2 What is advertising?

    Season/Course 4: Marketing Channels & Communication

    Chapter 5: Marketing Communication Mix

    Abstract 2

    What is advertising? Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    4 min
  • S4C5A1 What is the marketing communication mix?

    Season/Course 4: Marketing Channels & Communication

    Chapter 5: Marketing Communication Mix

    Abstract 1

    What is the marketing communication mix? The communication mix refers to specific methods used to promote the company or its products to targeted customers. Some depictions of the promotional mix include five elements, while others add a sixth – event sponsorship. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C4A6 What is the communication strategy fit?

    Season/Course 4: Marketing Channels & Communication

    Chapter 4: Communication

    Abstract 6

    What is the communication strategy fit? A communications strategy is a plan for communicating with your target audience. It includes who you are talking to, why you are talking to them, how and when you will talk to them, what form of communication the content should take and what channels you should use to share it. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C4A5 What is rising digital?

    Season/Course 4: Marketing Channels & Communication

    Chapter 4: Communication

    Abstract 5

    What is rising digital? Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channels. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C4A4 What are the challenges to TV?

    Season/Course 4: Marketing Channels & Communication

    Chapter 4: Communication

    Abstract 4

    What are the challenges to TV? Nowadays, we all are busy watching Netflix, scrolling social media, or viewing regular videos on our favorite YouTube channels. So, slowly and gradually, audiences like us are shifting to the internet from TV. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C4A3 What is a decline in print?

    Season/Course 4: Marketing Channels & Communication

    Chapter 4: Communication

    Abstract 3

    What is a decline in print? Publishers of newspapers and magazines are already reeling under severe financial woes due to many factors, like lower advertisement revenues and higher operational costs, amid a steady drop in circulation revenues, thanks to the onslaught of digital media,” the society said in a statement. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min

About Learn Marketing

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Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing.