Learn Marketing

Learn Marketing

By Learn with ADmyBRANDBusinessMarketing
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Learn Marketing episodes

  • S4C2A5 What is intensive distribution?

    Season/Course 4: Marketing Channels & Communication

    Chapter 2: Distribution Channels

    Abstract 5

    What is intensive distribution? Intensive distribution is a form of marketing strategy under which a company tries to sell its product from a small vendor to a big store. Virtually, a customer will be able to find the product everywhere he goes. Let's understand this intensive distribution in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C2A4 What is e-commerce?

    Season/Course 4: Marketing Channels & Communication

    Chapter 2: Distribution Channels

    Abstract 4

    What is e-commerce? Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C2A3 What is telemarketing?

    Season/Course 4: Marketing Channels & Communication

    Chapter 2: Distribution Channels

    Abstract 3

    What is telemarketing? Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face-to-face or web conferencing appointment scheduled during the call. Let's understand this marketing concept in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C2A2 What is direct distribution?

    Season/Course 4: Marketing Channels & Communication

    Chapter 2: Distribution Channels

    Abstract 2

    What is direct distribution? Direct distribution is a direct-to-consumer approach where the manufacturer controls all aspects of distribution. Indirect distribution involves third parties, like warehouses, wholesalers, and retailers. The direct distribution gives companies more control over the whole process. Let's understand the direct distribution in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C2A1 What are channel members?

    Season/Course 4: Marketing Channels & Communication

    Chapter 2: Distribution Channels

    Abstract 1

    What are channel members? A channel member is one business in a network of businesses that help a producer channel their products to consumers. Channel members, sometimes called intermediaries or middlemen, work together to complete the various tasks it takes to get a product from production through to sale. Let's understand channels members in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C1A7 What is the importance of each channel?

    Season/Course 4: Marketing Channels & Communication

    Chapter 1: Marketing Channels

    Abstract 7

    What is the importance of each channel? Channels create utility, improve exchange efficiency and help match supply and demand. Each channel system has a different potential for creating sales and producing costs. The chosen channel will significantly affect and be affected by the rest of the marketing mix. Let's understand these marketing channels in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C1A6 What are the roles of different channels?

    Season/Course 4: Marketing Channels & Communication

    Chapter 1: Marketing Channels

    Abstract 6

    What are the roles of different channels? The participants in the marketing channel provide a number of key functions which increase the effectiveness of placement through the channel. The functions are information gathering and distribution, product promotion, arranging contacts, matching products to meet buyers' needs, negotiation of prices, and financing the costs of the activities in the channel. Let's understand these marketing channels in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C1A5 What are service channels?

    Season/Course 4: Marketing Channels & Communication

    Chapter 1: Marketing Channels

    Abstract 5

    What are service channels? Transactions are facilitated through service channels. Types of service channels include banks, warehouses, insurers and transportation companies. Unlike communications and distribution channels, target market preferences have little bearing on the marketer’s choice of service channels. Let's understand these marketing channels in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    3 min
  • S4C1A4 What are distribution channels?

    Season/Course 4: Marketing Channels & Communication

    Chapter 1: Marketing Channels

    Abstract 4

    What are distribution channels? Products reach customers through distribution channels. Distribution channels include product displays and product delivery methods. Distribution channels also include the customer point of purchase, such as retail stores, wholesalers, and websites with sales capabilities. Let's understand these marketing channels in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min
  • S4C1A3 What are communication channels?

    Season/Course 4: Marketing Channels & Communication

    Chapter 1: Marketing Channels

    Abstract 3

    What are communication channels? Communication channels present information to pools of potential consumers known as the product’s target markets. Communication channels may carry a company’s advertisements, other types of persuasive messages, and business correspondence. Let's understand these marketing channels in more detail in this episode.

    For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

    2 min

About Learn Marketing

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Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing.