Join me on Stories Behind the Door as I chat with Maurice Pogoda, President and Founder of Pogoda Companies, about his fascinating journey into the self-storage industry. This 30-minute conversation is a must-listen for anyone in or aspiring to be in the self-storage niche!

Maurice takes us back to the 1980s, sharing what it was like when the self-storage landscape was still largely underdeveloped – a true "Wild West." He was even the only self-storage broker in Michigan at the time! We discuss how technology has dramatically improved decision-making and operational efficiency in storage, and the significant shift from traditional large offices to more streamlined management practices.

You'll also hear about the strategic choices behind the growth of Pogoda Companies, often driven by a deep familiarity with the Michigan market. Maurice emphasizes the enduring importance of a personal touch in customer service and how strong family values played a crucial role in raising successful children. His story is a powerful reflection of adaptability and strategic growth in a constantly evolving industry.

In this episode, we cover:

• Maurice's unexpected entry into self-storage.

• The underdeveloped self-storage industry of the 1980s.

• The unique position of being the sole self-storage broker in Michigan.

• How "Wild West" the industry felt in its early days.

• The crucial role of family values in raising successful individuals.

• The transformative impact of technology on storage decision-making.

• The shift towards more efficient management practices.

• Strategic expansion decisions based on market familiarity.

• The continued importance of personal customer service.

• Lessons in adaptability and strategic growth from Maurice's journey.

Connect with Thaddeus Campbell:

• LinkedIn: https://www.linkedin.com/in/itsthadcampbell/

• Website: https://s3.partners/

Connect with Maurice Pogoda:

• Phone: (248) 877-3901

• Website: pogodaco.com