How do you grow from 21 management contracts to nearly 600 while keeping a "small-town" culture of caring? Join Thaddeus Campbell as he speaks with Alyssa Quill, CEO of Storage Asset Management (SAM), the nation's largest independent third-party management firm.

Alyssa shares her 21-year journey through the industry, including her time at StorageUSA and Extra Space, and the pivotal phone call from Jay Hoke that led to the founding of SAM in 2010 . She discusses the transition from the "easy" boom years of 2021 to the high-stakes, data-driven environment of 2025 .

Key Takeaways from this Episode:

The "Salt of the Earth" Advantage: Why the storage industry attracts genuine, kind people and why Alyssa isn't worried about private equity changing that DNA .

Advanced Revenue Management: A look at how SAM utilizes eight distinct ECRI models to ensure each individual store performs, even without the pressure of Wall Street margins .

Hiring for Impact: The secret to building a high-performing team that values reputation over the bottom line .

Tech Strategy for 2026: How to use AI to identify operational "red flags" before they become issues .

Philanthropy as Fabric: The story behind SAM's support for Decker's Blueprint and helping a partner fight for a cure for muscular dystrophy .

Whether you are a solo owner or a large-scale developer, Alyssa's insights on balancing high-level analytics with boots-on-the-ground human influence provide a masterclass in modern storage operations.

Connect with Alyssa Quill: Email: [email protected] Website: https://www.storageassetmanagement.com Connect with Thaddeus Campbell: Website: https://s3.partners/ LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ This episode was brought to you by: https://www.kiwiconstruction.com/

What does it take to build a construction company that thrives for over 30 years? According to Wayne Woolsey, President and CEO of Kiwi II Construction, it's simple: You have to be willing to "cook the meal" instead of microwaving it.

In this episode, Wayne joins Thaddeus Campbell to share his journey from retrofitting public storage facilities after the Northridge earthquake to leading one of the most respected steel firms in the country . Wayne discusses the "steroid era" of storage, his predictions for steel pricing in 2026, and why he believes the industry's unique "if you succeed, I succeed" culture is its greatest asset .

Key Takeaways:

The 2026 Steel Forecast: Wayne breaks down why current steel prices (around $900/ton) are providing the consistency developers need to pencil projects for the coming year . Relationship ROI: Why 50% of the Kiwi II team has been with the company for over a decade and why Wayne's cell phone number hasn't changed in 30 years . Beyond the Shed: The evolution of steel aesthetics—from basic 1980s panels to modern insulated metal panels (IMPs) that look like brick and high-end masonry . The Flex Growth: How the "Small Bay Industrial Flex" and "Man Cave" segments are creating new opportunities for diverse steel designs . Connect with Wayne Woolsey: Email: [email protected] Website: https://www.kiwiconstruction.com Connect with Thaddeus Campbell: Website: https://s3.partners/ LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ This episode was brought to you by: https://www.kiwiconstruction.com/

I talk to Rob Kapp, President of Keep It Simple Storage, about his path from a "get rich slow game" entrepreneur to the inventor of the revolutionary KISS Lock.

Rob's story is one of hard-won success: he committed to a multi-decade journey, even selling his home to reinvest in real estate . His burnout from managing facilities led to the idea for the KISS Lock, a smart lock with no batteries that's powered by your phone's NFC technology .

Why This Matters to Operators:

• Cost Revolution: The lock eliminates the massive expense of installing electricity to every unit door in a new build .
• Operational Efficiency: It solves fragmented issues like overlocking, unlocking, and auction management, simplifying the entire process .
• Critical Inflection Point: Rob warns that the industry has matured. Operators must be willing to make the painful change to adopt new technology or risk being "pushed out" by more sophisticated competitors. The days of being an average operator and still making big margins are over .

Connect with Thaddeus Campbell:

• Email: [email protected]

• Website: https://s3.partners/

• LinkedIn: https://www.linkedin.com/in/itsthadcampbell/

Connect with Rob Kapp:

• Email: [email protected]

• Website: https://keepitsimplestorage.com

I'm honored to share the deeply personal and inspirational story of MMA Pro-Fighter, "Hurricane" Shane Burgos. Shane's journey to the UFC octagon wasn't just about physical skill; it was a testament to mental grit and commitment, starting when he was a teenager .

Key Insights from Shane:

• Burning the Boats: Shane had no backup plan, committing fully to fighting and purposely getting kicked off his high school diving team to focus on training.
• The Power of Discipline: His martial arts background instilled a karate-style discipline that is crucial in fight camp, forcing him to account for every macro and never show up late .
• The Hardest Lesson: He shares the struggle of failing his black belt test three times and the pride of earning it when he finally met the higher standard .
• The Overnight Change: Shane recounts the surreal experience of the last-minute call to the UFC, where his life literally changed overnight, going from financial struggle to stability in less than a year .
• The "Ride or Die": His wife has been everything, pushing him outside his comfort zone and challenging him to grow into the man and father he is today .

Connect with Thaddeus Campbell:

• Email: [email protected]

• Website: https://s3.partners/

• LinkedIn: https://www.linkedin.com/in/itsthadcampbell/

This episode was brought to you by: https://www.kiwiconstruction.com

I talk with Kevin Bledsoe, President of The Bledsoe Storage Group at Marcus & Millichap, about his transition from operations to brokerage and his outlook on the 2026 self-storage market.

Kevin's story is one of hard work, he started by installing gate controllers and sweeping storage units before becoming a Director of Operations for major firms like Simply Self Storage. This deep operational knowledge allows him to look at a P&L and instantly identify $500,000 opportunities that sellers overlook.

What You'll Hear:

• The Operational Edge: Kevin explains how his experience managing over 100 properties gives him an advantage in providing immediate, value-add advice to sellers.

• Betting on Himself: He shares the entrepreneurial mindset, inspired by mentors like John Gilliland and Alyssa Quill, that pushed him to leave his secure job and start his own brokerage firm during a difficult market period.

• The Myth of the Mom & Pop: Kevin believes that while opportunities in top markets are "dwindling," 25%–35% of the assets he values are still great deals for regional investors that major REITs will never acquire.

• 2026 Forecast: Kevin is bullish, forecasting that continued interest rate drops will spur transaction velocity and make 2026 a much better year for the self-storage market.

Connect with Thaddeus Campbell:

• Email: [email protected]

• Website: https://s3.partners/

• LinkedIn: https://www.linkedin.com/in/thaddeuscampbell

Connect with Kevin Bledsoe:

• Email: [email protected]

• Direct: (215) 531-7113 | Office: (215) 531-7000

This episode was brought to you by: https://www.kiwiconstruction.com

I sit down with Ben Vestal, CEO of Argus Self Storage Advisors, to discuss his incredible two-decade run in the industry, the recent SmartStop acquisition of his management platform, and what's next for the self-storage space.

Ben shares how his brokerage business has always focused on the chase and complicated deals but stresses the importance of camaraderie and the willingness of high-level mentors to share information in this unique asset class .

Connect with Thaddeus Campbell:

• Email: [email protected]

• Website: https://s3.partners/

• LinkedIn: https://www.linkedin.com/in/itsthadcampbell/

Connect with Ben Vestal:

• Email: [email protected]

• Website: https://argus-selfstorage.com

This episode was brought to you by: https://www.kiwiconstruction.com/

I'm joined by Tim Ryan, MAI, Senior Vice President at Newmark, to get a definitive, data-backed look at the self-storage market. Tim's career journey is fascinating, from his days at Syracuse University pursuing sports broadcasting to becoming a commercial appraiser and a leader on Newmark's National Self Storage Team . Tim gives an insider's perspective on the challenges of appraising during the COVID "steroid era," where everyone was chasing sub-five cap rates . He breaks down how Newmark uses its vast, proprietary database, cycling through thousands of assets a year, to provide the solid foundation needed for accurate valuations.

What You'll Learn:

• The ICAP Fallout: How the removal of the ICAP tax benefit effectively killed new self-storage development in the New York metro area by removing multi-million dollar tax savings.
• The Expense Crunch: Insurance costs have doubled in the last three years, and rising property taxes are adding significant pressure to operating income .
• Market Status: The market is stabilizing, with a narrowing bid-ask spread and an increase in transactions observed in the second half of 2025.
• Consolidation: The industry is highly specialized, and mom-and-pop operators are increasingly being targeted for acquisition by a select pool of sophisticated buyers and REITs .

Connect with Thaddeus Campbell: Email: [email protected] Website: https://s3.partners/ LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ Connect with Tim Ryan: Email: [email protected] Website: https://www.nmrk.com This episode was brought to you by: https://www.kiwiconstruction.com

I have a truly inspiring conversation with Rona Siegel, National Director of Third Party Management at The William Warren Group/StoreQuest. Rona shares her "by chance" entry into the self-storage world 10 years ago and how the company's "lifestyle brand" energy, embodied by founder Bill Hoban, hooked her.

Rona is not just a high-level executive; she's a three-time New York Marathon runner and a fiercely dedicated mother . She opens up about her emotional journey following her son, a 6'6", 312-pound offensive lineman, on the Vanderbilt football team. More powerfully, she shares the family's deep commitment to "do for others," including her decision to donate a kidney to a friend's husband . We pivot to the business of running a modern management platform. Rona explains why competing against the largest REITs now requires having every system "running on high," utilizing in-house call centers and proprietary revenue management to handle aggressive ECRIs and rate negotiations. She also emphasizes the vital advocacy work of the NYSSA in preventing damaging state legislation .

Connect with Thaddeus Campbell:

• Email: [email protected]

• Website: https://s3.partners/

• LinkedIn: https://www.linkedin.com/in/itsthadcampbell/

Connect with Rona Siegel:

• Email: [email protected]

• Website: https://www.storquest.com

This episode was brought to you by: https://www.kiwiconstruction.com/

Join me for a powerful and deeply personal conversation with Dayo Adebayo, Founder of DP Capital Partners. Dayo shares his path from managing complex corporate IT systems, where he witnessed executives who were financially secure but "not free," to dedicating his life to real estate entrepreneurship.

Dayo's success is a testament to grind: he built an entire logistics company, which grew to over 300 employees and served Amazon, on the side of his corporate job. He walks through the difficult decision to leave his secure career to pursue what he calls "abundance."

We discuss the core of his success: the compounding effect of reading (consuming 5-6 hours of audiobooks weekly) and why his biggest business strength is detaching his emotions from his decisions. Dayo details his focus on Class A Boat & RV Storage, backed by a new $25 million fund and a proof of concept that's beating expectations.

Connect with Thaddeus Campbell:

• Email: [email protected]

• Website: https://s3.partners/

• LinkedIn: https://www.linkedin.com/in/itsthadcampbell/

Connect with Dayo Adebayo:

• Email: [email protected]

• Website: www.dpcapital.fund

• LinkedIn: https://www.linkedin.com/in/dayo-adebayo-11a44821

This episode was brought to you by: https://tractiq.com/

Solving a $200 Billion Problem: Andrew Jones and the Truck Parking Club

I chat with Andrew Jones, VP at Truck Parking Club, about the severe shortage of safe truck parking, a problem that costs the logistics industry over $165 billion a year. Andrew's journey into this booming niche began after a lunch meeting with a broker, which led him to investigate the 10x problem of 3 million trucks with only 300,000 legal spots. Andrew's background as an operator and a regional manager at Extra Space Storage (his "MBA in self-storage") gives him a unique edge.

He explains that Truck Parking Club is the "Airbnb for truck parking," providing a technological solution for sites like self-storage facilities to monetize unused spaces. Andrew shares his commitment to long-term partnership and why his unique and honest presence on LinkedIn—inspired by his family's values and his Native American heritage, is simply about doing business with people you like.

Connect with Thaddeus Campbell:

• Email: [email protected]

• Website: https://s3.partners/

• LinkedIn: https://www.linkedin.com/in/itsthadcampbell/

Connect with Andrew Jones:

• Email: [email protected]

• Website: https://truckparkingclub.com

• LinkedIn: https://www.linkedin.com/in/adjones5150

This episode was brought to you by: https://tractiq.com/