Legacy Leaders

Legacy Leaders: Attracting the Right Clients at a Minority-Woman Owned Firm with Zakiya Norton, Somita Basu, and Annie Tyler


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A big-picture thinker who practices with precision, sharp insight and a touch of humor, Zakiya J. Norton delivers innovative, top-notch advice in terms everyone can understand. She serves as the Vice Chair for the Board of Directors of the non-profit, Cancer CAREpoint, which provides valuable services free of cost to all cancer patients and their families. Zakiya has also served as special liaison to the California Lawyer's Association Diversity, Equity, and Inclusion Advisory Committee. 

Annie Tyler, Director of Marketing and Business Development, is a noteworthy Bay Area relationship manager with unparalleled expertise in business development and innovative marketing. Annie has a proven track record in the Silicon Valley for combining a warm and engaging presence with an unwavering commitment to ensuring her network only consists of vetted, highly specialized experts in their field ranging from financial planners, attorneys, and real estate professionals.

Somita Basu has a knack for unraveling legal, financial, and mathematical mysteries while paying meticulous attention to detail. Always analytical and objective, her tactical methods allow her to identify the optimal way to achieve any goal. Somita gives back to the community through her role as the Board Chair of the non-profit, Justice At Last. She served as the Vice Chair and Chair for the Solo and Small Firm Section of the California Lawyers Association, was the past editor of The Practitioner (the Section's premier publication) and was on the influential Project 2021 Committee for the CLA to determine the future of the association. Somita is a fluent English and Bengali speaker and knows conversational Hindi.

 

Listen to this informative Your Life. Your Legacy. episode with Zakiya Norton, Somita Basu, and Annie Tyler as they share what it's like to run a minority women-owned law firm. We talk about post-death trust administration, bust some common myths around handling a trust as a beneficiary and myths about lawyers in general, and hear how these ladies are making the most of their presence online and in person!

Here is what to expect on this week’s show:

·        Knowing the values of the people you work with is incredibly important

·        When handling Trust administration, you need to get an understanding of the personal relationships around the money involved and not just the legal side

·        Increasing your presence online and in the community, offering free educational resources, and getting in front of others can help you reach the largest client base available

·        It always helps to know a good lawyer

 

Connect with Zakiya, Somita, and Annie:

Website: www.nortonbasu.com

Zakiya Norton’s Contact Info:

Twitter: twitter.com/attorneynorton

Linkedin: linkedin.com/in/zakiyanorton

Annie Tyler’s Contact Info:

Linkedin: linkedin.com/in/annietyler

Somita Basu’s Contact Info:

Twitter: twitter.com/AttorneyBasu

Linkedin: linkedin.com/in/somita-basu-esq-3825824

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Legacy LeadersBy Stan Miller & Katie Beth Hand

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