Legacy Leaders

Legacy Leaders: Marketing for Financial Advisors- How Can You Stand Out with Dr. Maribeth Kuzmeski


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Dr. Maribeth Kuzmeski is the President of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the financial services industry. Red Zone Marketing's primary focus is designing innovative marketing and business growth initiatives. Maribeth has written 9 books on marketing, is a professor at Oklahoma State University teaching marketing and Personal Branding: Name Image & Likeness for student-athletes, and started the Brand Squad to assist student-athletes. She has a bachelor’s degree from the Newhouse School of Public Communications at Syracuse University, an MBA from George Washington University, and a Ph.D. in Business Administration from Oklahoma State University.

 

Listen to this informative Your Life. Your Legacy. episode with Dr. Maribeth Kuzmeski as we discuss her marketing firm, Red Zone Marketing, her specific approach to marketing, and her time at Oklahoma State University. Dr. Maribeth gives us some great tips for financial advisors and shares her wisdom on how things operate now in this post-pandemic world.

 

 Here is what to expect on this week’s show:

·        How does Red Zone Marketing stand out among other firms?

·        Utilizing logical approaches to marketing can help you find clients more efficiently

·        Being focused on improving your referability will lead to more business success

·        The ways that the pandemic has forced business to change

·        It is important to find the right financial advisor


Links Mentioned:

·        The Engaging Child by Maribeth Kuzmeski

·        The Connectors by Maribeth Kuzmeski


Dr. Maribeth Kuzmeski Contact Info:

Website: redzonemarketing.com

Twitter: twitter.com/MBKuzmeski

Instagram: instagram.com/mbkuz_brandsquad

LinkedIn: linkedin.com/in/maribethkuzmeski

YouTube: youtube.com/user/redzonemarketing

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