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In a little over a decade, Lenskart has gone from being just India’s biggest online eyewear retailer to becoming one of Asia’s biggest omnichannel eyewear giants. Needless to say, business has been booming. And the company is now inching towards its next big step – an IPO.
But in the midst of all its success, it appears Lenskart may have rubbed some people the wrong way. The catch is that these are the very people who helped it get to this point in the first place – the franchise owners that operate hundreds of its stores across the country.
You see, for the last few years, many of them have had observed a similar, pretty disturbing pattern. They’ll set up their stores with Lenskart’s blessings. And then things start getting weird.
Tune in.
Check out our new podcast Make India Competitive Again —
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The Ken is hosting a subscriber event! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss broken career ladders, shortening career spans, and collapsing organisational structures. Buy tickets here.
By The Ken5
99 ratings
In a little over a decade, Lenskart has gone from being just India’s biggest online eyewear retailer to becoming one of Asia’s biggest omnichannel eyewear giants. Needless to say, business has been booming. And the company is now inching towards its next big step – an IPO.
But in the midst of all its success, it appears Lenskart may have rubbed some people the wrong way. The catch is that these are the very people who helped it get to this point in the first place – the franchise owners that operate hundreds of its stores across the country.
You see, for the last few years, many of them have had observed a similar, pretty disturbing pattern. They’ll set up their stores with Lenskart’s blessings. And then things start getting weird.
Tune in.
Check out our new podcast Make India Competitive Again —
Spotify
Apple
The Ken is hosting a subscriber event! Join Two by Two hosts Rohin Dharmakumar and Praveen Gopal Krishnan and three distinguished guests as they discuss broken career ladders, shortening career spans, and collapsing organisational structures. Buy tickets here.

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